5 Examples of effective promotions and tips for building optimal promotions
In developing business, promotion is very necessary. But sometimes, the promotion that has been done is not on target. Consumers do not buy even though promotions have been promoted and there is a waste of business finances. Therefore, it is very important for you, especially a business owner to know the effective example of promotion.
Basically the promotion aims as a product introduction event produced to prospective consumers, to then attract the consumer’s heart to be interested in buying it with the benefits offered by the product or service you sell.
If promotion has been done, the buyer does not come to buy. That means something is wrong with your promotional strategy.
If this happens, it is better to study an effective promotional example so that your promotion on target and buyers are interested in immediately buying it. There are many examples that can be learned related to this promotion. Thus, no longer in vain what has been done.
Examples of promotions that are proven effective
It is important for producers to study effective promotional examples that can be useful for business development. Thus, the promotion carried out also not only consumes promotion costs alone, but more can increase sales. Here are some examples:
1. Discount
Provides discounts, is an example of promotion that can be done to keep business relations stay well connected. Although aiming to maintain good relations with customers, even discounts can attract new prospective consumers. Thus, it can increase sales.
But the thing you should pay attention to before giving a discount to the customer is:
- Use discounts to show awards, not to maintain customers
- Offer discounts only for certain customers
- Offer Detail Discount You have a stable client fundamental
- Be careful when announcing a discount
- Combine promotional methods to minimize adverse effects
2. Prizes
Examples of promotions that can be tried to increase sales are giving gifts. Especially in loyal customers. This gift is a form of appreciation for consumers. Therefore, it is often found for every purchase of certain products found gifts.
3. Reward
Examples of the next promotion, namely the administration of rewards, the mechanism carried out is a reward in the form of a collection of points that can be accepted if you buy a product with a certain amount, then the buyer will get a reward. Advantages for sellers, namely, the products sold will be more.
4. Cashback
Another example of promotion is to provide cashback on each product purchase, with the purpose of the consumer will buy back other products with the cashback promo. For example, if the price of one bag is $ 100. 000, and every purchase of the product will get a $ 10 cashback. 000, then if you buy two bags, the buyer will get a $ 20,000 cashback.
5. Buy 1 get 1 free
The promotional example that can be done, is buy one free one. Especially for the basic material products needed by consumers. Of course consumers will like it. For example, the product that can be done buy one free one is on detergent products, shampoo, or bath soap.
These promotional examples can be tried to start a business both for beginners and developing businesses. Thus, business people will not be confused again to start promoting the business.
At first glance, like it seems detrimental. Because, there are many products and discounts trimmed for the promotion. But actually, it is intended to attract more consumers and aims to increase sales and benefit your business
Not only to attract new consumers, promotion is often done to retain existing customers. Customers will certainly be happy if their loyalty is appreciated and most likely the customer will recommend your business to his approaches.
Optimal Promotion Tips
There are times when promotion has been done, often buyers are not interested in buying the product. Even though promotional costs have been issued. In order for these costs not in vain, here are some effective promotion tips:
1. Do promotions by utilizing certain events
The first tips for carrying out promotions is to take advantage of several events that are happening, for example on independence day, Eid al-Fitr, Christmas and New Year.
By doing promotions at the time and the right place. Consumers will feel interested in buying because there is a urgency of needs there, especially for the products needed by consumers at that time.
At certain moments, consumers will be very happy if the products needed are more light. Examples for clothing products on Eid or Christmas and New Year.
Setting cheaper prices also attract more consumers.
2. Providing special promotions on loyal consumers
Special promotions for loyal consumers or customers are intended to aim to increase the number of customers who will buy the product. For example if you already know your fixed customer who subscribe to your store for 5 years, give special offers and lower prices than other customers as a gave award for the customer.
Loyal consumers are customers who make repeated purchases. The existence of these customers must be kept in order to continue to contribute to increasing sales. Besides that, loyal consumers will not be easy to move to competitors.
3. Understanding consumer needs
Promotion should be done by starting to understand consumer needs. This aims to make promotions carried out more effectively. For example, giving a gift bath soap for every purchase of a 500 ml shampoo. Consumers will certainly want it, because these products are products of consumer needs and complement each other.
Consumers who feel understood their needs can make consumers interested in buying promo products offered. Therefore, the importance of knowing more about consumer needs. One of them by giving customer satisfaction surveys to consumers, from there can be found conclusions regarding consumer needs.
4. Do promotions in all media
Media that is currently very diverse. Call it, print media, electronic media, and social media. All these media can be used as a promotional media so that the products produced are recognized by many people. Thus, it can bring prospective new consumers.
Especially for social media that develops today. This media is quite effective for promotion. Lots of features that support the promotion. Therefore, optimizing social media is recommended as a media for promotion.
5. Still considering profits
The last tips in carrying out promotions are must still take into account the profit that will be obtained. Profit or profit is an orientation of every businessman. Therefore, even if you do promotions, you must remain to take into account the profit to be obtained. Thus, it will still benefit, even if it costs for promotion.
Although the promotion carried out a lot of costs and profit pruning, it will still be very important for you to calculate the profit you get from the promotion process you do. This is done to ensure that the promotion you do is not in vain and on target. There can calculate your profits through ROI calculations.
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