People check their emails a whopping 15 times on average every day. With so many emails that people have to comb through, you want your company’s emails to stand out and convert from potential buyers to actual sales.
Here are the 5 email marketing tips for 2022 that we think your company can benefit from doing to increase your conversion rates.
1. Short, Yet Powerful Subject Lines
Most people read their emails on their smartphones for convenience purposes. You will want your subject lines short enough that it is displayable on a smartphone but still powerful in their message. Hence, you must choose the words in the subject line wisely.
If you are a sports betting company, one of your emails may read “New Deposit Bonus Ends July 9th.” It is short, concise, and evokes a sense of urgency for the person reading it to take action immediately, especially if it is already getting close to that end date.
As you will find on this page, sports betting is a popular hobby. You will want to speak to sports better in a distinctive way via email that gets their attention so they can place more bets during different sports seasons.
2. One Main Idea Per Paragraph
You do not want to overwhelm your readings with too many ideas in one paragraph. Split it up to communicate different pieces of information about the same thing throughout one email.
For example, in going with the same sports betting company example, you may want to split up your main ideas for each paragraph in this sequence. One bullet point equates to one paragraph:
- Open the email with a description of the deposit bonus.
- Explain the procedure on how to obtain the said bonus.
- Remind of the last day to redeem.
3. Add An Image For a Visual
They say a picture is worth a thousand words. More people will keep their attention on an email if it has a supporting picture to go along with the written paragraphs. They may not be as engaged while reading an email if it is just full of text. The image will reel them in with interest and then they will feel compelled to read the remaining text.
If you are advertising a coupon to your clients, have a picture of it along with the corresponding coupon code in between the paragraphs to grab their attention. Who doesn’t love saving money?
4. Schedule Your Emails At Least 2-3 Times Per Week
You want to get your message out there about your company, but you do not want to spam your clients’ inboxes because it would result in them hitting the unsubscribe button. Shoot for an optimal 2-3 emails per week. Starting at 2 is a good balance to start building conversions while maintaining client loyalty.
Send at least one email newsletter each week. Choose from a promotional or behavioral email as the second one that you send in the week. If a promotion is getting close to its end date, you can send a quick separate email to remind them to take advantage before it ends.
5. Increase Conversions With Emails Sent At The Right Time
Most people check their emails when they wake up in the morning around 7 am or 8 am, during lunchtime at noon, before dinner time between 4 pm to 5 pm, and before bedtime between 8 pm to 10 pm. They may even check their emails sometime in between those periods if they have a brief second.
Consider sending your emails between 12 pm to 5 pm so that you can catch your clients after they have eaten their lunch and feel more energized enough to read and comprehend your emails. Your conversion rates will boost the more people take action on these emails while feeling refreshed.
Final Thoughts
Email marketing has taken the place of newspaper and radio advertising. Jump on the email marketing train today to get started if you haven’t already!
