5 Email Marketing Strategies Most Suitable for Small Businesses
With so many marketing strategies that exist today, you may have doubts and are wondering “Is email marketing still worth using in the long term?” Some studies even state that email marketing still must be prioritized. Here are the statistics:
• There are currently more than 3.7 billion email users in the world, and this figure is projected to reach 4.1 billion by 2021.
• 59% of marketers say that email is their biggest source of Return On Investment (ROI).
• Email marketing generates $ 44 for every $ 1 spent.
• 89% of marketers say email is their primary channel of generating leads.
Before you start implementing an email marketing strategy, you need to understand the main purpose of email marketing, which is to create, secure, and maintain your relationships with consumers.
Of course, you need other goals, such as increasing engagement and ROI, but never forget who you’re sending your message to. With this in mind, here are some tips for achieving maximum email marketing results.
1. Start with a Well-Prepared Plan
There is no right or wrong in making a plan, start by answering the following questions:
• Why am I sending an email?
• Who am I sending an email to?
• What benefits can customers get?
• What is the target of my email marketing?
Now that you’ve answered these questions, it’s time to map out the journey your customer will take. Try to position yourself as the consumer, then map their journey from start to conversion. This way, you can anticipate every need or question that consumers face at each stage.
2. Segment your audience
When setting up an email subscription form consider what information you will need in the long term. Names and e-mail addresses are commonplace, you may need to gather additional demographic information to help you divide your audience into groups based on age, gender, location, or other variables.
Rather than sending the same email across your entire email list, segmentation allows you to send content that is tailored and relevant to your audience, which is likely to generate engagement. After all, proper segmentation can also double the email open rates.
3. Personalized messages
After you’ve divided your audience groups based on purchase history, interests, or other variables, it’s time to create content specifically for the people in that group. For example, content about product launches that are on their wishlist, unique events that happened in their area, or you want to solve it with content containing product recommendations they like.
One of the best ways to do this is to incorporate dynamic content into your messages. This content can match your audience criteria, so the message conveyed will be more relevant. This can show your audience that you understand and care about them, and it will be a “wow” factor that will surprise and delight them. And, if you need extra convincing facts, MarketingSherpa’s research shows that email opening rates can increase by up to 41% of your message is personalized.
4. Email Sending Automation
At this point, you’ve created a plan, segmented your audience, and created personalized content. Now is the time for you to take it one step further, using all the tools and strategies that are performing well, and focus on reaching a wider audience. At this point, email automation is a must.
With optimization, you can schedule emails according to the stages that consumers will go through (which you mapped in the first stage), make sure your content is relevant, and can meet consumer needs. And, automated email messages can increase email openings by up to 70.5%.
5. Measure Your Success
The best way to continually improve and refine your email marketing skills is to look at the data and find out what is performing well, what you could do to get better, and what you could leave behind.
Look at your data, try to retarget uninvolved customers, and maintain good deliverability to ensure email marketing success in the long run. About 70% of ROI comes from a segmented, targeted, and personalized marketing strategy. So, keep experimenting, find the method that works best for you, and watch its progress.
Thus a discussion of 5 email marketing strategies that are most suitable for small businesses. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is a web advertising service which will assist you control all of your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.