5 Efficient Product Marketing Strategies
When you have a product but don’t do marketing, your hopes of introducing the product to the public will be difficult. However, you still need an efficient product marketing strategy and according to your target market.
Currently, the product marketing strategy is different. Increasingly sophisticated technology allows you to maximize profits and minimize expenses. However, what you need to pay attention to is that the product marketing strategy is not only related to profits and expenses but also skills and expertise.
Every institution or company must have characteristics in determining an efficient product marketing strategy. This is because the company has measured how much impact it produces when using a strategy. You need to look at what should be done in a product marketing strategy.
The following are 5 efficient product marketing strategies.
1. Determine the Target Market
Before introducing a product, you must know the people who will be your target market. This strategy is used to determine the state of the market and potential targets.
Suppose, your product is engaged in technology devices, especially laptops. You have to research which target deserves your product. If you want to target new targets, you can go to campus when new students are admitted. Because, to start lecturing activities, many students need to do assignments with laptops.
Knowing your target market will make it easier for you to dominate the market. Especially if you can reduce your target market, you can issue more detailed products and facilitate extra services.
2. Use Conventional Marketing
Even though information technology is increasingly sophisticated, you still shouldn’t forget the old product marketing strategy, namely conventional marketing. Why is that?
Conventional marketing makes you more innovative and creative when dealing with target markets. What you need to pay attention to, the target market is still more comfortable face-to-face than in-screen. Conventional marketing puts forward a more intense relationship with the target market.
The way you can do this with the following product marketing strategy is to distribute leaflets, put up banners and billboards, or door to door. Also what you can do is a word of mouth strategy. Take advantage of the target market who has used your product and then retell it to friends, friends, or familiar people.
3. Do Digital Marketing
It cannot be denied that digital marketing is a product marketing strategy that is often used by every company. This was done because there was no need to spend large amounts of money, a widely accessible and efficient target market.
There are many ways to do digital marketing. The most commonly used are Search Engine Optimization (SEO) and Social Media Marketing (SMM). Both can be used depending on the type of product issued.
If you want your product to be sought after, SEO can be a solution. However, if your product is a daily necessity, QMS can be a way out.
Both are important things that you must master in a product marketing strategy. You can learn quickly as long as you have the strength and commitment.
If SEO helps your product be found on search engine pages, SMM uses a social media platform like Facebook or Instagram to introduce the product. Nowadays, everyone has social media so you can interact, sort, and choose a target market that suits your product.
On social media, some people call themselves influencers. You can use their services to introduce your product so that the target market is interested in your product.
4. Update the Latest Trends
The times are increasingly rushing to make you follow the latest developments. When a product is often discussed by many people, the product becomes the center of attention.
If your product is footwear, you must make designs that are varied as well as innovative and comfortable. Make sure you know the tastes of the target market. Also, your product does not fall behind the trend so that it is always sought after and desired by consumers.
5. Maintain Good Relationships with Customers
When you have loyal customers then you must maintain good relationships. If there are suggestions and criticisms, you need to pay attention and weigh their input. Besides, you can ask for testimonials from them so that indirectly your product can be marketed to a wider target.
You can provide special prices, even rewards for loyal customers. With this gift, customers feel valued, thereby reducing the opportunities for customers to switch products to your competitors.
Those are 5 efficient product marketing strategies. You need to pay close attention and detail to run optimally. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.