5 Digital Marketing Strategies That Are Suitable for B2B
B2B or business to business is a product or service transaction activity that occurs between a business and another business. B2B is a unique system, so it requires a mature digital marketing strategy.
Today the world of digital marketing in B2B has developed. Clients tend to search through search engines to find solutions to their needs or problems. This is why you need to develop a digital marketing strategy carefully in running B2B.
Here are 5 digital marketing strategies that are suitable for B2B:
1. Demographic Research and Targeting
One of the advantages of B2B marketing is that the target market is more easily defined and refined than B2C marketing. You need to research to find out who your target market is, what they are looking for or need, how they communicate, what their interests are, buying behavior, the amount of money normally spent, and so on.
After the research is done, you can make more grounded decisions as a business owner, not only to establish good relations with the target audience, but also to provide you with an objective basis in measuring marketing results. You can also narrow your target market if you want to save time and money in the B2B marketing process.
2. Effective Website
B2B websites are like online catalogs that can influence customer decisions in making transactions. Therefore, you need to create an effective website, both in terms of visitor comfort and when used for tests, evaluations, and optimizations.
To build an effective B2B website you should:
- Use tools that can track website visitor feedback
- Optimized user experience (UX) website
- Review the latest tools that will be used to support website marketing content
- Take advantage of analytic tools such as Funnels, Google Analytics, and the like.
3. Email Marketing
Email marketing is not something new, but this method still provides a high enough potential for success. With email marketing, you can communicate directly with those who voluntarily register their emails on your website.
Registering an email means that they are interested in your business and are waiting for an offer or content from you. If you successfully take advantage of this condition, your success is insight.
4. Content Marketing
About 49% of B2Bs increase content marketing in the short and long term. One of the goals of content marketing is so that your target market can understand the product or service that you offer. Here are some ways you can use:
- Establish primary and secondary channels that will be used as content marketing media.
- Make a B2B case study.
- Create a supporting blog.
- Using digital marketing services, influencers, and advertisements.
5. SEO (Search Engine Optimization)
SEO is another marketing technique that needs to be applied in B2B. SEO can help posts on your website rank first in search engine results. Running SEO requires extra time and patience because the results cannot be felt right away. You might need months.
SEO is a long-term investment. When your website can be found easily through search engines, then your potential to generate conversions is also greater.
Thus the discussion about the 5 digital marketing strategies that are suitable for B2B. And don’t forget to advertise through Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.