5 Considerations Before You Start Your E-Commerce Business
One of the first steps that must be taken to create a website for your online store is to choose an e-commerce platform first. With this website, your business will be increasingly trusted by the audience.
There are lots of e-commerce platforms to choose from, from domestic products like Tokotalk, to international class products like Shopify, BigCommerce, Volusion, and so on. Each platform has advantages and disadvantages of each.
Then, what are the considerations in choosing an e-commerce platform? Here are 5 things you should consider:
1. Costs to Be Spent
Every e-commerce service provider certainly charges a different rate. Therefore, you must be smart to choose which platforms offer affordable prices and have services that suit your needs.
One of the benchmarks that you can hold is that the platform provides unlimited bandwidth and product upload facilities, so you can accommodate as many visitors to your online store and display all products without any amount limit.
2. Pay attention to Planning, Hosting, and Website
One indicator of a good e-commerce platform is that it can help you with hosting, web design, and product upload processes to your online store. Not only that, a good e-commerce must be able to support SEO features for product tags, so that your online store can get top rankings in search engines like Google, Bing, or others. This SEO feature is very important because it can support your business in the long run.
3. Learn Shopping and Marketing Features
Online stores that have an attractive appearance and more complete features will be more frequently visited by the audience. Online stores with attractive designs and comprehensive features can influence the audience’s decision to make a purchase, and grow their loyalty when they become consumers.
Features such as product reviews and product comparisons can have a significant effect. If you expect a wider market reach, then look for a platform that provides features in more than one language, thus enabling you to get international consumers.
4. Pay Attention to Privacy and Security Issues
One of the main problems in online transactions is the risk of privacy and security. Therefore, one of the considerations in choosing an e-commerce platform is security and privacy features. Some indicators that you can see are the PCI DSS Compliance – as an internationally recognized security standard, Secure Socket Layer (SSL) protection, and a special code or password to secure transactions. With some security and privacy features provided, transactions that occur in your online store will certainly run safely.
5. Help and Support Services
Another thing that you also need to consider in creating your online store website is the help and support services provided. This aims to be on guard if later there are problems that might arise. Therefore, make sure the e-commerce platform that you will choose to have a contact center service, whether via email, telephone, live chat, and so on. As much as possible choose a platform that provides 24/7 support, so you can get help access anytime.
In addition to contact center services, you also need to choose a platform that provides support services such as FAQs, user guides, and other technical guides.
Thus the discussion of 5 considerations before choosing an e-commerce platform for your online store. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.