5 Benefits of Social Media for Online Business Development
The rapid development of social networking sites has become a powerful tool for business owners in engaging customers and at the same time as a tool that can drive revenue growth from a business. Apart from changing the way people connect and communicate with social media, social media is also an effective marketing technology and is changing the way business is done. According to a recent study by the Internet Advertising Bureau, nearly 80% of consumers will be more likely to buy more often in the future because of the presence of the brand on social networking sites.
If you are currently running an online business, then you inevitably have to involve social media, because social media can offer you the opportunity to spread about everything you do and is a free medium to promote your product. In addition, social media also makes it possible for you to establish new relationships, build a reputation and bring new business ideas. In this article, I will explain some of the benefits of social media for the development of your online business.
1. Maximize the Network
For better growth from online business, you need a place where you can find a large number of potential customers. Social media is a big and wide place, therefore, the active presence of your products and brands on social media can open new networks for the growth of your business.
Social media has a large number of users, whether it’s Facebook, Twitter, Google+, Instagram and other social media. With you knowing that reality, it can be said that social media is the ideal place where your online business can easily grow by attracting millions of customers.
2. Brand Awareness
A strong social media presence is an efficient way to showcase products and build your brand to be easily and always remembered by consumers. According to Fast Company, 93% of marketers use social networking sites to promote their business.
Why is social media considered an ideal promotional tool?
- Social media can announce your activity updates as well as your product updates
- Social media as a place to spread various kinds of information
- Social media is a cost-effective online advertisement
- Social media has a global reach
- Social media can attract prospective clients / customers in a targeted manner
- Social media can be used to form your own community
- Social media can be used to find cross-promotional partners
Above these are some important points why social media is considered an ideal promotional tool, and you can enhance your brand on social networks by creating valuable content. If your content is informative, funny or inspiring it’s more likely that people sharing with their friends are giving you a free promotion, the traditional term is “word of mouth” promotion. You can also create awareness of your brand by promoting your blog on social media.
3. Increase traffic and search engine rankings
If you run an online business, then getting better search engine ranking is very important. Social media also helps in increasing your website traffic by increasing search engine rankings. With the advent of social media, both Google and Bing also incorporated their algorithms into consideration as a site ranking. Here are some things that search engines value sites from social media:
- How many tweets and URL retweets have
- Number of Facebook Share and Like URLs owned
- How many +1 URLs have
So it’s very important the effect of social signals to rank your site in search engine results, for that use social media to grow your business.
4. Attract new customers
In addition to brand awareness, social media is a great way to drive new visitors to your website. To convert visitors into customers, you can direct them to specific pages of your site that offer special products, create a column for registering email newsletters, provide free information that might be useful to visitors, or other pages that they will benefit from. High traffic on your site will provide various benefits for your business.
5. Maximize Customer Satisfaction
Social networking sites allow people to express opinions and thoughts about your brand and company without hesitation. Therefore, you can easily find that what people like and what they don’t like about your product and company.
With the benefits of social media you can find out about the likes and dislikes of your customers, it is also an advantage for the development of your business. That way, you can estimate people’s choices from the introduction of high-quality products according to their requests. If your company is criticized on social media, instead of feeling bad you should use valuable information to improve the quality of the goods and services you are offered. With the help of social media, you can easily find out what complaints from customers and can immediately fix those complaints so that your customers get maximum satisfaction.
Here are 5 benefits of social media for the development of your online business, hopefully this article is useful for you and useful for the development of your business.