5 Benefits of SEM to Maximize Your Marketing Strategy
Search Engine Marketing (SEM) is one of the important marketing channels for generating traffic to your website. SEM together with Search Engine Optimization (SEO) and content marketing can help you rank at the top of the Search Engine Result Page (SERP) – if done right, of course.
Initially, SEM was a general term for anything related to online search marketing which included SEO. But in its development, SEO and SEM have become separate and complementary terms. Nowadays SEM refers more to paid advertising on search engines, and there are many benefits that you can get from this.
Benefits 1 More Benefits!
According to research conducted by Google, businesses can double their investment through AdWords (paid advertising). The average business can generate approximately $2 in revenue for every $1 they spend. This is supported by the fact that 52% of people who shop online – who interact with PPC ads – will immediately follow their search results by contacting the advertiser. Currently, there are more than 300,000 mobile apps connected to Google Mobile Ads.
Benefits 2 SEM Focus More on Conversions
Money is generally the main goal in marketing, but you shouldn’t ignore other types of conversions. Other marketing goals such as acquiring new customers, subscribing to an email, or even taking part in an event are all types of alternative conversions you might want to consider.
SEM is a very effective conversion-driving technique for any type of marketing. The reason is because SEM (paid advertising) is generally directed directly to landing pages that are focused on conversions. Paid advertising can focus on the specific goals and ends of your sales funnel.
Benefits 3 SEM can increase brand awareness
SEM is often seen as the main channel for generating conversions, but it is not limited to that because SEM can also increase brand awareness. According to Google research, advertising on search engines can increase brand awareness by up to 80%.
Even if your ad doesn’t get clicks, your brand name is still clearly visible on the SERP, and your audience can still read your brand, product, or URL when they see your ad there.
Benefits 4 Can Be Used Even If Your Budget Is Limited
One of the doubts regarding SEM is the issue of cost. Brands often think that the costs of SEM will outweigh the benefits. However, like Google’s data on Benefit # 1 above, if SEM is managed properly, you can double the investment that has been spent. So there is no problem with ROI.
You also do not need to pay a lot of money to advertise on search engines. There is also no minimum amount that you have to spend to run ads. You can even get started for as little as $5.
5 Benefits of Effective Local Marketing
SEM can even work effectively for local marketing. Local marketing aims to connect businesses with the surrounding communities it serves. In other words, when someone does an online search for local business services, such as “car wash near me” or “nearest cafe near me”, you can use SEM to direct them to your business location.
This is the discussion about 5 benefits of SEM for maximizing your marketing strategy. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.