5 Aspects to Consider Before Choosing an Influencer
Influencer is someone who has the ability to influence others to take a certain action. In digital marketing, influencers are people who are active on social media who have an interest in a particular field / topic and are considered to have the credibility to talk about it by their followers, so it can be ensured that their followers have a high level of loyalty.
The concept of influencers is actually not something new, this concept is an evolution of the concept of word of mouth marketing or word of mouth. The difference only lies in the media used, if word of mouth uses oral media, while influencers use digital media (social media).
In the business world, influencers are often used by famous brands to campaign for their products or services. Influencers are considered able to exert influence in a creative way for others to buy products or use the services offered.
However, choosing an influencer isn’t as easy as it seems. There are several aspects that must be considered before you decide to choose an influencer. Here are 5 aspects that need to be considered before determining an influencer.
The first thing and quite important to note is the number of potential followers of the influencer. By looking at the number of followers, you can estimate how many people have the potential to see the message.
In terms of the number of followers, influencers are divided into four categories, namely nano influencers (less than 1000 people), micro influencers (1000-10,000 people), macro influencers (10,000-100,000 people), and mega influencers (more than 100,000 to millions of people) .
The more the number of followers, the price that must be paid will also be more expensive. Therefore, adjust to your needs. Do you want to reach broader consumers, or a higher level of effectiveness.
The second thing to note is the level of engagement in each of the influencer’s posts. The easiest way to find out is to pay attention to the number of likes, shares, or comments. For example, if an influencer has 50 thousand followers, while the number of likes is less than 100 people, then we can be sure that followers of the influencer are less active, or even a robot account.
In principle, the more followers, the smaller the level of engagement, and vice versa, the smaller the number of followers, the greater the engagement will be.
3. Brand Relevance
Next, you need to pay attention to the relevance of your brand to the field in which the influencer works. This is because, followers of influencers usually have an interest in the same field. In other words, if your brand is relevant, then you have targeted the right target market.
For example, if you ask a singer to campaign for soccer shoes, it will certainly not be relevant and be less effective. Of course you have to choose a footballer, because the audience is clearly a football fan, or even those who really play football.
4. Other Brands That Have Worked Together
You also have to pay attention to other brands that have worked with the influencer, especially brands that are similar to you. Besides being important to ensure there are no competitors from your brand, because basically an influencer account is not a place to advertise.
The more advertisements that appear on his social media accounts, the influencer’s credibility will decrease in the eyes of his followers. In the end, you yourself will receive the impact of the loss.
5. Social Media Accounts
Influencers may have various social media accounts. The thing to note is that each social media usually has different audience characteristics. Therefore, you have to determine which social media has more potential, a bigger market, and so on.
Thus the discussion of aspects that must be considered before choosing an influencer for the growth of your business. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.