4 Website Design Tips to Get High Traffic
According to Microsoft Corp., humans today have an attention span of just 8 seconds. This means that your chance to grab their attention and engagement will end before they read to the end of your website.
Stanford University also found that nearly half of consumers (46.1%), think that website design is their main criterion when judging whether a company is credible or not. A good website design will not only attract and engage readers but will also have a big impact on your overall brand reputation.
So, what should you do to be able to make a good website design? Look at some of these things!
Responsive website design is the main foundation
Optimization for mobile devices has been the new standard over the past few years. Every website must be optimized for mobile devices (tablets or smartphones) – which according to SimiliarWeb has dominated internet traffic by more than 50%.
Besides being able to make it easier for visitors when on your website, Google also likes websites that can be displayed well on mobile devices. This will have a big effect on the ranking of your website in search results.
Responsive design makes the appearance of the website will automatically adjust to the devices used by the user. Websites that don’t have a responsive design tend to experience a drop in ranking in search results.
Create Clear and Relevant Call-to-Action
When customers visit your website, they need to know what to do next. There are two main things you should pay attention to:
First, make sure the customer knows exactly what to do next. Customers always want the clear. Hick’s Law states that the amount of time it takes a person to make a decision is proportional to the number of choices they have.
Second, write a clear Call-to-Action regarding the problem the customer is experiencing. You need to have a deep understanding of the customer journey and know exactly what they want to see when they are on your website. In essence, tell customers why they should click your Call-to-Action.
Use Optimal Images and Colors
Images will increase customer engagement while on your website. According to WebDam.com, posts containing images can increase engagement by up to 650 times when compared to posts containing only text. So make sure you can make good use of the images.
Keep in mind, make sure that you don’t use images that can slow down your website. Never use images that are too complex or whose size is too large, which makes loading slow.
When designing a website, never forget the importance of navigation. Customers should be made easy when they are browsing your website to find what they are looking for.
Poor, confusing navigation will make it difficult for your customers to find what they want. Likewise Google, their crawling engine will not like websites with bad navigation. This has an impact on your ranking later.
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