4 Ways to Make Native Ads That Can Attract Attention
Native ads are one type of advertisement that is quite popular lately. With its ability to adjust the shape, feel, and function, as well as the content in the advertising media, is displayed, native ads have a greater chance to get the attention of the audience. Besides, this advertisement can also pass the ad-blocker filter, unlike the type of banner ad. Even if the word escapes, banner ads have the stigma of being annoying advertisements, which will reduce the comfort of the audience.
There are several possible scenarios if you implement native ads, namely:
- The audience reads your ad, but it is considered a breeze: This means that the audience does not even have the desire to find out about what you want to convey, they just do the scanning (read quickly related to the important points only). Thus, your native ads will not produce anything.
- The audience reads your ad, but isn’t interested: In this case, the audience is paying attention to your ad, but isn’t interested or not. This can be caused by the choice of headlines, descriptions, or other visual aspects that cannot bind the audience’s interest.
- The audience reads your ad and is interested: The audience feels they have found what they are looking for. They pay attention to your ad and will find out more by clicking on your ad. This means that your native ads are successful.
Looking at some of the possible scenarios above, you certainly want the latter scenario – the audience is reading and interested. To get there, there are some tips that you can apply, especially in making headlines.
Solid, Short and Clear
When you think about headlines, the first picture you might have in mind is about titles that are often used in an article. If this is the case, then it’s time for you to change the paradigm.
Try to make the headlines as short as possible, provided the important points can be conveyed properly. The average audience can’t focus on one thing for too long, especially when surfing the internet. Thus, wordy headlines will be avoided by the audience. So, try to reduce the elements of clickbait, and focus more on clear, concise, and informative headlines.
Answer the Question “What’s In It for Me?”
Try to answer the question above by positioning yourself as the audience of your ad. If you as an audience, what benefits can be obtained by clicking on the ad? The point is, that the ad that you display must be able to bring value to the benefits that can be obtained by the audience.
The majority of the audience will decide to read or view the content that you have prepared after they read your ad headlines. If the audience finds something that is considered useful, then they will voluntarily take further action.
You might think that adding numbers to headlines is an outdated way, but in reality, you can’t argue that this method is very effective. Numbers are very easy to attract attention.
Numbers can give amazing results. The secret is, when the audience sees the numbers in a headline, they will assume that the information presented is clear and concise, so that it will not waste their time.
You can give the audience instructions on what to do, but not in a commanding manner. Be their friend and show them how your brand can provide significant benefits for the audience.
Even though the headline is interesting, if it is not equipped with instructions/call to action, it will be in vain. This method can be the key to increasing brand awareness and increasing your brand’s positive image in the eyes of consumers.
Thus the discussion about how to create native ads that can attract the attention of the audience. So that your business grows, don’t forget to advertise through the Froggy Ads service. You can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.