4 Ways to Build and Develop Your Business Email List
Email is a marketing channel that is often underestimated by most people. This strategy is one of the most effective ways to connect with your business email list. According to HubSpot, companies that use email marketing can generate 50% more leads, with 33% lower spending.
You also need to remember that at this time, every smartphone requires users to enter an email so they can use all the features available. Indonesia itself ranks fourth as the country with the most smartphone users in the world after China, India, and America. This means, the potential of email marketing cannot be underestimated, because anyone can open email anytime and anywhere.
One of the first steps in email marketing is to build an email list, which is an email list belonging to your website visitors who are willing to subscribe. Then, how? Here are some initial steps that you must take to build and develop your business email list.
1. Choosing an Email Marketing Provider
To be able to run email marketing properly, you need software to manage your email list. This software has a very crucial role because it can help you manage your email list more effectively. There are many features that you can use, for example sending emails to many people, auto-responder features, analytic tools, automatic sending, and many more.
There are lots of email service providers, just call MailChimp, Aweber, GetResponse, and many more. Each has advantages and disadvantages of each. Please adjust to your needs and budget.
2. Install Popups on Your Website
For some people, pop-ups on a website might be considered annoying. However, you need to know that pop-ups are quite effective ways to encourage your website visitors to subscribe to email.
According to AWeber’s study, pop-up forms can increase blog subscriptions by 1375% more than traditional methods. Sumo’s study also shows that 10% of pop-ups with the best performance can produce an average of 9.28% of conversions.
So that pop-ups are not considered annoying by your website visitors, you should not bring up pop-ups at the beginning of the content. One of the best times to bring it up is at the end of a piece of content. In other words, what you “sell” here is interesting content. With the support of interesting content, the audience will voluntarily subscribe to emails on your website.
3. Give Gifts to Customers
So that your website visitors are increasingly interested in subscribing to email, you can give a lure of prizes that will be sent to their emails after subscribing. These prizes can be in the form of coupons, discounts, e-books, or even e-courses. Make sure the gift is relevant to the product or service that you offer.
FLYTE is one example of a website that has succeeded in increasing monthly newsletters to 5000% just by offering prizes to audiences who subscribe to email. Amazing, right?
4. Hold a Giveaway
Who can refuse to get a free product? Of course, there isn’t. The giveaway program is very helpful for you in increasing your email list. Giveaway is a program to give gifts for free with certain conditions. The prizes provided are also not haphazard, you even need to spend enough money on this. Here are some things that you should pay attention to so that the giveaway program can run successfully.
- Make sure the gifts you offer are relevant and valuable in your niche.
- Make an email subscription one of the requirements to join this program.
- Give more points to those who share your giveaway program on their respective social media.
- Adjust the budget with the target number of expected e-mail lists.
Thus the discussion about how to build and develop your business email list. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.
