4 Ways to Build a Business Brand Image to Be Better Known to the Public

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4 Ways to Build a Business Brand Image to Be Better Known to the Public

Building a Brand Image is an important key so that your business can survive in an environment of business competition. Competitors will easily and will not hesitate to grab the customer’s attention if you create a weak brand image. The best way to build and maintain a brand image effectively is through a multidisciplinary approach that combines elements of various media instruments as objects in a digital or online ecosystem with your marketing tips as the subject. You must meet the following requirements when you want to develop your brand image.

Identify Your Target Customers

The first step is to identify your target customer. You can determine target customers based on age, behavior, geographic location, and culture according to your marketing needs. It is important to define your target customer specifically. You need to know the customer groups you are targeting to develop an effective marketing strategy. So that you can provide immediate needs and answer all customer problems.

Determine the Final Destination of the Business

It is like knowing which direction you are going to get to your destination. Building a Brand Image without knowing your business goals, both in the short and long term, cause ineffective marketing efforts and potentially result in a waste of resources.

Define Your Brand Persona

Once you have defined your target customer and business goals, you can start building your brand persona. This persona will form the image or image of your brand. The persona you create must be able to attract the attention of customers and articulate the difference between your product and competitors’ products. Since your brand persona defines your brand image, it’s important to keep it simple and relevant to your target customers and business goals.

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Develop Your Key Marketing Message

After you define your brand persona, document and inform the main marketing messages and adjust them to your target customers. Your main marketing messages will be the most important things so that your customers or potential customers are interested in getting to know and buy a business brand. The message must combine the unique aspects of the brand, added value that exceeds customer expectations, and your personal touch as a business owner to customers. After exploring and laying the foundation for your brand image through the requirements above, you can increase your promotional activities to attract more customers. The three instruments needed to promote your business brand include:

a. Public Relations (PR)

The PR position is arguably the marketing sub-division of your business. PR will spread the main message of marketing and the Press Release of your business through media such as online blogs, print media, and other online media. By positioning your company as a leader and expert (expert) in the field that your business is in through a variety of news, PR services can increase the Brand Image of your business.

b. Marketing Content

Content is the fuel that drives marketing activities with digital or online marketing activities. To raise your brand profile, you must create and upload various videos, contributed articles, and similar content related to your field or type of business. Your marketing content can be integrated with SEO (Search Engine Optimization) features which will make your content displayed on the first page of the Search Engines page (for example: Google, Yahoo, and others).

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c. Social media

Social media is a fairly effective instrument to use especially in today’s era to share information and marketing messages that are relevant to your field or type of business. Social media is also a means of interaction for your business with customers and/or influencers. With attractive social media account activity and packaging, this will increase customer traffic and of course the Brand Image of your business with your prospective or regular customers.

By meeting the requirements and using the media instruments as mentioned above, you can be sure that your business brand image will be widely known by the public and they will not hesitate to choose your business among other competitors. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.