4 Types of Digital Advertising You Need to Know
Digital advertising has now evolved. Digital advertising was humble beginnings as a static image that appeared at the top of a website. Digital advertising has become a part of everyday internet life. For those of you who may be just starting in the world of marketing, you might be a little confused in understanding the various examples of digital advertising available. You also have to determine what type of digital will be used to advertise your business.
Creating advertisements can be challenging but it can also be very easy with the right platform. If you still need to understand many things about examples of digital advertising, here will discuss what types and examples of digital advertising are and when is the right time to use them. Come on, just get on with it, here are the types and examples of digital advertising that you need to know!
Search Engine Marketing
SEM or Search Engine Marketing is one type of digital marketing that includes PPC or Pay Per Click advertising. PPC advertising allows you to create your custom ad, set a budget, and view metrics after your ad is active. In PPC, there are two types of ads that you can run on search engines such as Google, namely search ads and display ads.
Search ads appear when users type keywords into a search engine. This ad will be very strong when it appears on search engines because it is likely that potential customers who search for these keywords will see the ad you put up. The people who find your search ad are the ones who are looking for your products or similar goods and services. So, the ad that you post will not be seen by someone who has never heard of your product or service.
Display ads are advertisements that appear on other websites. Potential customers who see a display ad are either targeted after searching for a product or service, or happen to land on the website containing the ad. Usually, when using display ads, marketers will market to people who have never heard of your product. This means that this ad focuses on increasing brand awareness.
Google Display Ads allows you to reach more than 90% of people on the internet, on more than 2 million websites. The thing to emphasize here is that, although this is a large number, it will not guarantee that you will get conversions from the ad.
There are several different sizes for display ads. Therefore, it’s recommended to do a few separate experiments to see which ad is getting the most conversions for your brand. You can use two examples of digital advertising at the same time to get insights about customers from various angles. To make your digital advertising more effective, try to differentiate between audiences who have never heard of your services and products from customers who know what they want from your services.
Google Shopping Ads
Google Shopping Ads is also included in the PPC category. This ad displays the product along with the image and appears on Google, along with information on the price of the product, and from which site the product comes from. Setting up this type of advertisement is quite easy. Start by uploading your product to Google’s merchant center, then you can create a shopping campaign.
This type of ad is great if you have 500 products or more. However, if you run a smaller business and sell a limited number of products, Google Shopping Ads may not be the way to go. You don’t need to worry, because this is just one example of digital advertising. There are still many choices of examples of digital advertising that you can try.
Social Media Advertising
In social media advertising, there are several types of digital advertising campaigns that you should run as an entrepreneur. You can run ads on LinkedIn, Pinterest, or YouTube. You can advertise on this platform to generate leads, drive sales, increase brand awareness, and reach everyone. All of these platforms are great, but this time the explanation will only discuss Facebook and Instagram.
Facebook and Instagram
Facebook is one of the oldest and most popular advertising platforms. You can create ads using Facebook’s Ads Manager and easily integrate the same ad into Instagram. Facebook is great if you want to increase brand visibility. You can also target specific demographics, locations, or even interests that your customers have. On Facebook, there are several types of ads that you can run depending on your business goals. You can customize ads for things like lead generation, conversions, or app installs.
Instagram ads are also integrated directly into the platform itself. There are some differences between regular posts and advertisements, such as buttons that can be clicked on a photo “learn more” or “shop now”, or a photo with the text “Sponsored”. Most of Instagram’s users are outside of the United States, so if you want to advertise on a more global level, Instagram is the perfect platform. Instagram is also a mobile platform. This is where the Facebook platform excels. Your ad can be displayed both on mobile and on the desktop version. However, you can use both platforms to advertise.
Don’t forget to always do market research to see where your potential customers spend their time and which social media platforms they prefer. Also keep in mind that some people who use Facebook, don’t use Instagram, and vice versa. Even though these two platforms are related to each other, it is better if you use both platforms.
Remarketing / Retargeting Advertising
Ever wondered how the internet knows that you are interested in a certain product? Dresses that are sold in one online shop keep popping up on every web page and Instagram. This example of digital advertising is known as remarketing or retargeting. Once a user shows interest in a product, you can collect that data to use for future profit.
Retargeting or remarketing can be done using email, social media, and SEM. Some customers think emails or social media posts that retarget them are a sign that they should buy that product. This is why retargeting works and is efficient.
Don’t just do retargeting once. Send an email and make sure you are running retargeting on social media. This way, customers won’t miss your ad. Retargeting ads on social media can take several forms. Dynamic ads previously seen by customers will encourage them to come back to your site and shop. It may look like regular advertisements, but users can see some of the products they want to buy. They can click on one of the products and be directed to your website.
Although a large part of social media advertising, video ads can be in a category of their own when it comes to examples of digital advertising. Short attention spans are a big challenge for advertisers. And this is why video dominates digital advertising.
Videos allow people to absorb content efficiently and without much effort. Using video as a substitute for text ads can be a strategy changer for your business. You can use this option to get more engagement with your audience faster.
Creating video ads may seem difficult, but in the long run, they’re worth it. Today, we live in instant gratification. If you can provide information to customers quickly, they will listen to whatever you have to say. Video ads on social media platforms are growing and may already dominate some of your news feeds. Companies like Buzzfeed and the New York Times are using video in new and creative ways to grab their audience’s attention.
For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.