4 Types of Digital Advertising to Help Your Business
Advertising is a powerful enough tool to support your business. In the past, advertising was more popular in print media, nowadays advertising has evolved into digital media. No wonder digital advertising is more popular because it can attract more potential consumers.
To create targeted advertisements, you need to understand the type of digital advertising that is suitable for your product or service. Because, to make it you will face challenges because you compete with competitors. Not only in terms of ad design but also which platform you will choose.
A careful choice will increase your sales business.
1. Display Advertising
The target market that is targeted when you use display advertising is people who have never tried and even know your product. The advantage of using this option is that the ad may appear on other websites. So, it is possible that people who have used other products will be interested in your product.
Display advertising focuses on brand awareness. When viewed as a percentage, more than 85% of people from 1.5 million websites will be netted on the internet. Even so, having a large number does not guarantee that consumers will be interested in your product.
Therefore, to be more interested, use a variety of sizes in-display ads. To find out which ads are more attractive to potential consumers. Besides, to find out the opinions of consumers who have used your product with potential customers who have never known it.
2. Social Media Advertising
Social media is very diverse. In Indonesia, the most popular social media uses are Facebook, Instagram, and Youtube. Of the three, you can advertise to increase sales, promote your brand, reach potential customers, and provide product information.
Facebook Ads is an advertising service that you can use. When you want to increase brand visibility, Facebook Ads is the best choice. Besides, you can find out the demographics of potential customers. Starting from age, location, to the tendency of potential customers’ interests.
Meanwhile, Instagram Ads is an advertising service favored by young people. To differentiate between advertising and non-advertising content, Instagram put the word “sponsored” or “shop now”. It is almost similar to its use with Facebook Ads but Instagram Ads are more targeted at millennials.
3. Video Marketing
One of the ways to attract potential customers besides presenting photos is to display videos. Moving images that are short but provide clear information are the reasons why video marketing is worth using. Indeed, making video ads costs a lot and can take a long time. However, when it’s finished, it will have a long impact.
For those who are tired of using text, video marketing is a great alternative. This digital advertising is suitable for any type of service or product. Almost all companies, big or small, have started exploring video marketing. This is because the visual era is more popular with consumers than just text.
4. Google Shopping Ads
This type of ad is suitable for those of you who have various types of products. Especially if the type can reach hundreds of products. Google Shopping Ads includes digital marketing that uses Pay Per Click (PPC) advertising. This ad is quite profitable for you because it can set a budget and can see the metrics after the active ad runs.
This advertisement displays product information that contains images, product prices, and where the product originates. The way to use it is quite simple. You only need to upload the product to Google’s Merchant Center. Then, you define a shopping campaign so that you too can monitor the extent to which these ads are running.
Digital Advertising makes things easy. You only need to determine the right platform to help grow your business. Currently, business people are competing to attract potential customers. Therefore, immediately sort and select digital advertising according to your business needs.
When you know the types of digital advertising above well, your business is ready to run well. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.