4 Tips to Improve Your Pay Per Click (PPC) Performance
As a paid advertising method, pay-per-click (PPC) advertising does have more advantages than some other advertising models, for example, faster than SEO, a more targeted audience, and have a broad reach. However, PPC ads do not always provide optimal performance.
But you don’t need to worry, here are some tips that you can apply to help improve your PPC performance:
1. Enter the Negative Keyword
Just like when you run PPC ads for certain keywords or search terms, you can also remove unwanted keywords from your PPC ads. These keywords are called negative keywords. When someone enters negative keywords, your ad will not be shown to that person.
For example, an advertiser places an ad on the SERP for the keywords “blue tennis shoes” and “running accessories”, while the negative keywords are “blue running shoes”, “running shoes”, and “running shoes”. This method allows the advertiser to avoid audiences who are looking for something similar but not sold by the advertiser.
2. Determine the Ad Budget and Bid Strategy
Your PPC advertising budget will determine how much you pay for the clicks you get from your ad. In Google Ads, you will set a daily budget, while on platforms like Twitter and Facebook it will ask you to choose the increase in your budget you want.
For example, if your marketing team allocated $ 1,000 for PPC, you first need to find out how many ads you ran. Let’s say the number is eight, which theoretically would make each PPC ad worth $ 125. Once you have determined the amount of budget available for each ad, you must then divide this number by the number of days your ad is shown. If you want to run it for 14 days, your daily budget is around $ 8.93 / day.
However, there is another element of budgeting in the PPC world: Not all topics and audiences are of equal value. This means interests, certain audience segments, and especially search terms will be charged a different amount per click. Most PPC platforms have an “auction” system that can help you decide how much money you should spend on specific audience criteria.
3. Customize Target Audiences, Interests, Locations, and Search Terms
Each PPC platform you use can choose who can see your ads. “Who,” in the context of Google Ads, which includes the location of your audience, their interests, the applications they use, and of course the searches they perform.
After you define your target audience, then you need to define certain search terms to be used as advertisements that appear on the SERP. Pay attention to the number of keywords you choose for each ad.
Contrary to what Google Ads suggests, the more keywords you choose to advertise, the higher the chances are that your ad will be seen by the wrong people. So, start with only one or two keywords that have high search volume and are relevant to your advertising goals.
4. Identify and Create Landing Pages That Fit the Purpose of Each Search Term
It’s not a good idea to make the homepage the landing page of your PPC ad. This will only confuse your website visitors, and it is not impossible to scare them.
Make sure you can send visitors to destinations that make them more willing to come to your site. For example, if someone searches for “Futsal Shoes”, clicks on your ad, and they are directed to a landing page with an offer for soccer lessons, then your ad is very ineffective, because you can’t provide what they are looking for. These people are looking for soccer shoes and not soccer lessons. So, the most relevant landing page, in this case, is a product search page that lists futsal shoes that are ready for sale.
Thus the discussion on 4 tips for improving PPC performance so that the business grows. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.