4 Things to Look For When Making Images for Facebook Ads
In the world of marketing, images play an important role to support the resulting conversions, including when utilizing advertising services provided by social media platforms like Facebook Ads.
According to the HubSpot study, 32% of marketers say that images are the most important part of advertising content. When someone hears information, they only have a 10% chance to remember that information after the next 3 days. Whereas if someone sees an image that is paired with relevant information, they have a 65% greater chance of remembering it after the next 3 days.
Today we live in a fast-paced environment, and even your audience can see more than 5000 advertisements every day. This is the reality that you have to face, writing ads will be difficult to attract the attention of the audience amid the many ads that are scattered on social media, and an image might help you.
Then how to create images that can attract the attention of the audience, especially on Facebook Ads? The following explanation.
1. Simple and Has a Clear Marketing Meaning and Message
When you are creating images for Facebook Ads, ask yourself the following questions:
• Who is the audience you want to target?
• What products, services or promotions do you offer?
• What is the tagline or copy for the image in your ad?
An effective picture is not just an aesthetically good picture, but it must also contain messages and strong values for your audience. Give reasons in the form of images that can convince the audience to take further action.
2. Use a Contrasting Color
Try asking yourself, “how does one make your audience stop scrolling and see your ad?” You might answer “naturally become more prominent than other content”. Right, but how?
One of the most effective ways is to use appropriate color choices, for example by using complementary colors or colors that collide with each other. But remember, do not use too many colors, so it does not create the impression “tacky”.
3. Add a Call-To-Action (CTA) to the Image
The best place to put a CTA or call to action is in the image itself, so besides loading values and messages, as much as possible enter the CTA in it. This is important because, many people who are scrolling will not read your ad writing, so if the CTA is placed in the image description section, it will be less effective.
4. Use 1-2 Font Types Only
Using too many font types can interfere with the message you want to convey. Just use 1-2 fonts, so your images don’t seem too crowded. That way, the eyes of the audience will also be made comfortable, so that your message can be conveyed properly.
Besides, you should also not use images that are too abstract and difficult for the audience to digest. Remember, your goal is not to produce images of high artistic value, but images that can give the message and value to the audience to take further action.
Thus the discussion of several things that must be considered when creating images for Facebook Ads. Don’t forget to advertise through the Froggy Ads service, you’ll start by advertising your product, in order that later you’ll increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.