4 Smart Ways to Get Customer Feedback Online
Getting customer feedback is one of the best ways to improve your product. When asked, your customers will tell you what they like and don’t like about your product (which you sometimes never think of).
Feedback from customers can be valuable insights that can help you determine the direction of product and business development in the future.
Here are 4 smart ways to get customer feedback online:
1. Fill out the survey
The era of filling out tedious feedback forms is long gone. Today many services can help companies and organizations collect feedback from customers while providing a pleasant experience, such as Google Form, JotForm, and Typeform.
How you collect feedback is just as important as any other form of communication. This is an opportunity to show that you care about the customer’s insights and also care about how you talk to them.
2. Poll on Instagram Stories
In October 2017, Instagram introduced an interactive poll sticker that allows you to ask questions and see the results as your followers vote.
Given that there are 400 million daily active users of Instagram Stories worldwide, poll stickers are an effective and fun way to gather feedback from your subscribers.
This poll is very simple, the audience only needs to choose one of the two answer options that you provide. Once they have chosen an answer, the results will be immediately known.
3. Surveys on Your Website
You must have put a lot of effort into attracting your audience to your website. Why not take advantage of their visit and ask questions using a survey that is hosted on your website?
SurveyMonkey is one of the popular survey services that you can use to host surveys on your website. There are 3 types of surveys that you can use:
- Pop up – a survey will appear directly in front of your website visitors and ask them to fill out a form (this may be a bit annoying for your visitors).
- Embedded – use this type of survey when you don’t want to interfere with your visitor’s experience.
- Invitation Pop Up – the pop up that appears is not a form, but an invitation to take part in a survey.
4. Listening to Social Media
You can hear everything about your product or business on social media, be it positive or negative. Your customer uses social media to share his experience with everyone using your product or service. You may see disappointment, satisfaction, questions, etc. related to your business on social media – be prepared for that.
According to Marketing Land’s research, 71% of all complaints on social media are posted on Facebook.
The problem is, not all customers mention the brand name when they express their opinion on social media. You may need special tools for listening to social media such as Hootsuite, HubSpot, Buffer, and so on.
The tool can monitor when your brand name is mentioned, when there is a discussion with certain keywords, and when someone is talking about a certain topic or your competitors. The data obtained will then be analyzed automatically. You may see opportunities, threats, and other interesting things from the results of this analysis.
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