4 Psychological Concepts That Can Help Maximize Business Promotion
Promotional activities carried out by a business can never be separated from interactions with humans. When you interact with humans, you will also encounter a variety of different human characteristics. This is the reason why you need to know more or less about the concept of promotion based on a psychological approach.
According to Dr. Robert Cialdini in his book entitled “Influence: The Psychology of Persuasion” states that psychology can create better persuasion in a promotional activity.
Then, what is the psychological concept that can help maximize the promotion of your business? Here’s the review.
1. Reciprocal Relationships
According to Dr. Robert, humans tend to do or give things that are similar to what other people do or give. For example, if you give mangoes to a neighbor, then there is a possibility that your neighbor will give you the same/worth in the future, be it in the form of mangoes or other types of fruit.
The concept of reciprocity is what you must take advantage of in running your business promotion. Giving something for free to consumers will also provide feedback from your customers, such as getting their loyalty.
2. Commitment and Honesty
One of the common psychological conditions that almost every human being is, that no one wants to be lied to. You as a business person must also understand this concept well.
When you promise something to a consumer, then you have to keep that promise. Breaking promises, even once, will erode consumer confidence and lower your business reputation in the long run. You do not want this to happen, right?
3. Authority (Authority)
According to Dr. Robert, the psychological condition of humans shows a common habit that humans tend to be more obedient to the words or orders of others who are respected or respected (have authority and credibility).
When consumers think your business has credibility or authority, they will always rely on your business to solve their problems. So, a business needs to build credibility to build a customer base who will listen to what you have to say.
This customer base is those who can easily accept and process any information you say, including when you are promoting something.
4. Social Proof
Humans tend to imitate doing an activity that has been done by many people around them, and this is the concept of social proof. For example, when you tend to choose a place to eat that is always crowded.
The crowd from a place to eat can be an indicator that the food served has a good taste, even if you are not sure because you have never tried it yourself.
Likewise in the business world, reviews from other people who have bought your product before can be used as a benchmark for how the quality of the product is. The more people who provide positive reviews, the more it will be able to convince other people who intend to buy the product.
This is also in line with a study conducted by Nielsen in 2013 that 68% of respondents rely on consumer reviews or recommendations from people they know as a measure of the excellence of a product or service.
Thus the discussion about 4 psychological concepts that can maximize your business promotion. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.