4 Online Marketing Tips with a Limited Budget
Most large-scale corporations must have a product that is known or popular in the community. This can happen because the corporation or company has made various promotional efforts, including marketing campaigns. To achieve the effectiveness of the promotion, a special budget is usually needed to carry out the execution.
In contrast to large-scale companies, small and medium-sized companies have not been moved to realize how important marketing campaigns are to attract large numbers of customers. The lack of awareness even assesses that marketing campaigns will only waste money, because the results are considered not as expected.
But this assumption is certainly not entirely correct. Because if you can run a marketing campaign appropriately, the results that you will get in increasing sales to your business can also increase.
Online Marketing Campaign
Not a few large companies in Indonesia have successfully increased product sales through online marketing campaigns or online marketing campaigns. You can do the same thing for the business that you manage, even if you only have a limited budget.
To use this strategy, you need to have a business website first. The online marketing campaign that you plan will be more effective when your company or business has a company profile on the website. The aim is to load your company or product information even if it is only in the form of a short video. Creating a website can be done in a relatively fast time, so don’t bother to create a business website, if you don’t have one already.
After having a business website, then you can implement the following types of online marketing:
1. Content Marketing
In the field of digital marketing, you often hear that content is a major component of promoting the goods or services that you offer. Therefore, you need a platform that you can function as a place to publish your content, one of which is through the website. Quality content strategy planning for business websites aims to bring in customers through the persuasive content that you present.
2. Video Content Optimization
The form of online promotion that is most loved by the audience today is video content. Because, the consumption of video content is somewhat more interesting and easier to understand than reading the contents of articles or other promotional products. Based on Facebook data, there were 4 billion video views on the social media platform. You can imagine how great the reach of video content in online marketing.
3. Implementation of Search Engine Optimization
Search Engine Optimization or commonly known as SEO is search engine optimization. Through the right strategy, online marketing can push your content to position the first page of search engines.
For some business people, SEO is still considered quite complicated because they are still unfamiliar with this optimization strategy. Though to do SEO optimization you only need to spend a low budget and the application is very simple. This optimization is used to focus content on local search.
4. Utilization of Site Review Data
Other people’s assessment of your business is an important factor for the company’s image. A good reputation for your business can build customer trust, so you have to make a good impression through various online platforms such as Facebook and Google My Business. In this case your customers can provide feedback in the form of ratings and testimonials.
Thus it can be concluded that online marketing can help you get many customers. Provided that you can determine the right strategy and in accordance with your business.
In addition, there are still many efforts you must do to continue to expand the market and increase sales, and don’t forget to advertise through Froggy Ads services, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.