4 Marketing Tools that You Must Have in 2020
Implementation of online marketing is very dependent on technology and sophisticated tools. This marketing tool can help you run the right strategy and win business competition.
Some of these tools are very fundamental – such as email marketing, website forms, analysis, and CRM. While others are supporting tools such as measuring keyword rankings, or for design purposes.
To make marketing strategies at the next level, make sure you have the following 4 marketing tools.
HubSpot Marketing
Price: free up to $ 3,200 per month for the company, depending on the package you are taking.
HubSpot has several tools to help you grow your business, regardless of type. There are several tools that you can use for free, such as web forms, pop-up forms, and live chat. You can also send email marketing campaigns, channel all your data to CRM (Customer Relationship Management) for free, and analyze the behavior of your website visitors.
When you increase your package to become paid, everything will become even more sophisticated with marketing automation. Starting from managing content, social media, measuring email performance, and connecting with your leads.
Overall, these marketing tools can help you grow traffic, convert leads, and increase your conversions.
Ahrefs
Price: tiered, starting at $ 99 up to $ 399.
Ahrefs is a very comprehensive SEO tool to help you increase traffic on your website. They have data for more than 150 million keywords in America, and even for 150 other countries.
Ahrefs is great for competitive analysis, allowing you to check who links to your competitors, check competitors’ ratings, and more.
You can see the content rankings of your competitors, and use Content Gap tools to identify weaknesses of your content.
Another interesting feature, Top Page tools, lets you see which pages get the most traffic, and you can also see the amount of traffic that goes to competitor websites.
Yoast SEO
Price: The Yoast Plugin for WordPress is free, but there are also premium paid packages available based on the number of sites you need to monitor. Yoast is a very popular plugin and can work with various types of document editors, including Classic Editor on WordPress. Yoast is an excellent tool to help you optimize your content for search engines.
Yoast helps you optimize your landing page, focusing keywords to help you get rankings, individual content URLs, and internal links for additional improvements. This plugin also evaluates the readability of your page.
This plugin is constantly updated to adjust to Google’s algorithm every two weeks, so your SEO can keep up to date.
Google Analytics
Price: free
Google Analytics becomes a standard reference in terms of website analysis. Nowadays, it’s hard to work as a digital marketer if you don’t have expertise in the Google Analytics field.
At the most basic level, Google Analytics can show you who visited your website, where they came from, and on which pages they spent their time.
You can also set targets to track conversions, build updated e-commerce settings, and measure events to learn more about user engagement.
Thus the discussion of 4 marketing tools that you must have in 2020. Want your business to grow? Advertise your website and online store with Froggy Ads advertising service so you can receive maximum results and increase engagement directly on your website.
