4 Marketing Promotion Strategies for Your Online Business

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4 Marketing Promotion Strategies for Your Online Business

In a company, marketing plays an important role in carrying out integrated communication which aims to provide information from the company to consumers about goods or services. This aims to meet the needs and desires of consumers or customers. The process of fulfilling these needs and desires is then known as a marketing concept commonly called the 4Ps, namely Product, Price, Place, and Promotion.

Although sometimes the implementation varies in each business, the purpose of marketing promotion is the same, namely to introduce the product widely to the public, with the hope that they will be interested in the information shared and end up making a purchase, including online businesses. The following is an explanation of 4 marketing promotion strategies for your online business.

Real Product Images

The world of photography is growing, so that simple items can be immortalized with a more beautiful appearance than the original. In fact, in online sales, a potential customer never sees the item in person. Because of this, selling according to the image displayed and providing the appropriate quality is a good online marketing tool for bringing in repeat orders or repurchases.

Use real images with appropriate estimated prices, to meet consumer expectations and avoid the impression of fraud on the goods you sell, so that consumers do not feel disappointed.

Use Facebook Marketing

Almost everyone in various ages knows Facebook and is actively using it, this could be a very potential market. Although currently there are many other social media that you can use, it cannot be denied that Facebook, which has 111 million active users in Indonesia, is still the highest social media market that is perfect for advertising your products.

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Join the Marketplace

Along with the proliferation of online businesses, many parties take advantage by committing fraud. The public is of course a little worried about this phenomenon. To reassure consumers to shop online, there is nothing wrong if you join some marketplace or e-commerce that can be a third party for payments so that consumers feel safe.

Joining a marketplace will be a good marketing tool for your business, because automatically the products being sold will appear when everyone searches according to the product description on the marketplace site you choose. Make sure the online sales site you choose is well known to the public and has good credibility.

Take advantage of the Ad Provider Site

For the next online marketing method, you can advertise through ad provider sites such as Google Adwords, SEO, and social media such as Facebook Ads, Instagram Ads, or Twitter Ads. By using this ad provider site, your marketing efforts will be more optimal because these sites will help increase visitor traffic. Here are some explanations about the ad site above.

Google Adwords

Google AdWords is a new advertising marketing strategy that uses the Google search engine as a means of advertising, also known as Search Engine Marketing or search engine-based marketing. AdWords allows you to target potential customers based on keywords, topics, location, and time of day. Not only that, but you can also start according to the marketing budget you have.

SEO

Search Engine Optimization or SEO is the process of influencing the visibility level of a website in search results from a search on Google. So by using and optimizing SEO, your website can be in the top position.

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Social Media

Instagram Ads, Facebook Ads, and Twitter Ads can still be relied on to optimize your products at a fairly affordable cost. Facebook Ads, for example, can strengthen the Fan Page that you have previously created to have a wider range of visibility or visibility with a variety of costs that can be selected according to your budget and also your goal of starting ads, for example, to increase followers, likes and comments, or traffic to the website.

From the 4 strategies above, you can see that marketing has a huge impact on products that can be widely recognized by the public. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.