4 Marketing Mistakes Most Frequently Made in Business
Marketing is one of the most important elements of running a business. Without marketing, your product might not be recognized by the wider community. Unknown, how can you make sales?
Marketing is like your spearhead in business. There are many benefits that you can get from there, from starting to increase brand awareness, increase company reputation, and of course increase sales.
In the world of marketing, the term AIDA is often known, namely:
- Awareness – attract potential customers
- Interest – potential customers become interested
- Desire – arises a feeling of wanting to try
- Action – a real action to buy your product or service
Marketing can be said to be successful if it can fulfill all aspects above. If only a few aspects, your sales certainly will not get good results. Action cannot be achieved without desire, desire cannot be achieved without interest, and interest cannot be achieved without awareness.
To achieve all this, you certainly need the right marketing strategy and management, and as much as possible do not make common mistakes in doing business marketing. Here are some of the most common mistakes made in business.
1. Market Massive Fictitious Products
Marketing a product that is fictitious or massive yet has the same form provides uncertain expectations. Market something that is not yet available to the list of common mistakes that are often done in marketing.
Even if your marketing campaign is successful, the results will be in vain if your product is not yet available. Why in vain? Consumers certainly do not like to expect something uncertain. So, when they realize your product does not have a tangible form, consumers will feel hesitant to buy, especially if they have to wait for the product to be marketed. In other words, even though consumers have reached the stage of desire, they will hesitate to take action for this reason.
2. Immature Marketing Strategy
You may believe that your product is of good quality and will sell well in the market. However, you need to remember that even the highest quality products will not sell by themselves without a mature marketing strategy.
Therefore, try to start learning everything related to your segmentation and target market. Know who will buy your product, what is the pattern of behavior, financial condition, and so on.
By knowing the right segmentation and target market, you can market your product to the most potential markets to buy your product. But it doesn’t stop there, you also have to study your competitors in the same market segment. In addition to product quality, you also need to learn how the marketing strategies used by competitors, and you can take a gap from there.
3. Not consistent with the brand
Branding is not just a brand or trade name of a product, service, or company. Branding is all matters relating to the tangible things of a brand starting from trade names, logos, visual features, images, credibility, characters, impressions, perceptions, and assumptions that are in the minds of consumers of the company.
The key is branding consistency that is appropriate to the segment and target market. That way, your brand will have its own identity or characteristics in the minds of consumers. Moreover, if your brand can associate yourself with a particular product, so for example someone thinks about product A, then they will automatically remember your brand.
4. Not Using Marketing Mix Effectively
In marketing, don’t focus on just one strategy, because each strategy has its advantages and disadvantages. Besides, the success rate of a strategy also depends on the type of business. Therefore, you need to do a lot of marketing mix to reach a wider audience, and find out which strategies are most suitable for your business model.
Thus the discussion about 4 marketing mistakes that are often done in business. In addition to avoiding these mistakes, you also need to think about how to grow your business going forward. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.