4 Interesting Facts about Visual Marketing You Need to Know
Competition for consumer attention has never been as competitive as it is today. The term “a picture is worth a thousand words” may have turned into “a picture is worth a thousand impressions” and impressions are a very important factor for e-commerce companies and digital brands.
1. Visual Marketing Makes a Memorable Impression, and Faster
E-books and articles are useful tools for educating consumers, but they don’t have the same effect as images. The human brain processes images 60,000 times faster than text. So it’s no surprise that your audience prefers images because they can get to the information they’re looking for more quickly.
Apart from the speed in processing images, the human brain can capture the first impression in just 50 milliseconds. By using visual marketing, you can ensure that your audience’s first impression is positive. This is much more difficult to do when your content is text. The visual channel is a more efficient channel for your brand message.
When audiences process the information in a relevant image, they will and can retain 65% of that information for up to three days later.
2. Visual Marketing Is More Likely To Get A Share
First, your audience is 80% more likely to read content if it’s supported by colorful visuals. Second, visual content is 40 times more likely to be shared on social media than other types of content. The more people who share the content, it means you can reach more people. Your visual marketing will turn into visual referral marketing, and referrals are one of the main roots in the development of a business.
3. Visual Marketing Quality Directly Influences Ecommerce Success
Are you interested in building a brand by leveraging visual content in e-commerce? Nowadays, visual content has trumped description. Of course, with interesting and quality pictures or videos. Brands must ensure that the visual content they share is informative and aesthetic.
55% of millennials say that pictures or videos are the most important part of the online shopping experience on their cellphones. Meanwhile, 72% of millennial women say that images have a big influence on online shopping. When comparing images, product descriptions, ratings, and reviews, 67% of consumers rated images as the most determining factor in purchasing decisions.
4. Your Audience Generated Visual Content Is Best
Sometimes your audience doesn’t need to hear a direct commercial message from you. They just want to hear directly from other consumers who are satisfied with your product or service. Your consumer-generated content can serve as a visual review platform that shows your audience what your product is and how it is being used in real-time by others.
Consumer-generated content is a reliable source for other potential customers in the future. 63% of consumers trust user-generated photos more than posts from the brand itself. User-generated content has unlimited potential for your business in the future.
Thus a discussion of 4 interesting facts about visual marketing that you need to know. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.