4 Facebook Ads Models You Must Know
Facebook as the largest social media in the world has become one of the mainstays for business people to introduce their products to a wider audience. Not surprisingly, because Facebook itself has more than 1 billion monthly active users.
Facebook Ads become one of the most frequently used media to carry out marketing strategies. Facebook Ads is a paid service provided by Facebook, which allows you to distribute advertising content based on audience criteria that you can adjust yourself.
The intended audience criteria such as gender, age, location of residence, last search on the internet, and so on. That way, your ad will only be seen by an audience that truly meets the criteria you have set beforehand. That said, the audience who sees your ad is those who need your product, so your ad has a higher conversion potential.
However, before you decide to dive into the world of Facebook Ads, it helps you first understand what Facebook Ads models you can use. Here are a few examples:
1. Brand Awareness
Brand awareness is one of the goals provided by Facebook to advertisers who want to increase audience awareness of a particular brand or campaign.
The success of this advertisement is measured by the ad recall lift matrix, which shows how many audiences can recall your ad if it airs in the next two days. This means that the more effective your ad is, the higher the number of ad recall lifts.
Traffic has the goal to bring the most clicks from the audience to your website. However, the optimization that Facebook does on this model is just clicked optimization, and does not pay attention to conversion potential.
This advertising model is suitable for news websites or social websites, which focus is to bring as many clicks as possible. Conversely, if you use this model for e-commerce, the resulting conversion rate is not very good, because basically, the optimization is not optimal.
The key performance indicator (KPI) of this model is that the more clicks you get at a low price, that means your ads are going well. Benchmarks used are CPC (cost per click) and CTR (click through ratio).
3. App Installs
As the name suggests, this advertising model is used to invite the audience to install applications on their smartphones. The requirement to use this ad model is that you must have an application that is already registered on Facebook.
Installing applications is a good first step for your business to get a new user database. For this model to work effectively, you must indicate the reason why the audience must install the application. When after the audience installs, show a good first impression so that the audience is comfortable with your application, both in terms of UI and welcome messages.
4. Website Conversion
As mentioned earlier, this model is more focused on an audience that meets the criteria and has the most potential to bring in conversions on your website. Audiences that have fulfilled the criteria will immediately be directed to take certain actions, for example buying or paying subscriptions. If likened, you are like fishing a starving fish, just waiting for the bait to be struck.
KPI of this model can be seen from various types, for example, cost per content views, cost per add to cart, cost per initiate checkout, to cost per purchase. It all depends on the funnel that is implemented on the website.
Thus the discussion about 4 models of Facebook Ads that can help your business grow. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.