4 Easy Ways to Increase Customer Engagement on Social Media
Increasing customer engagement on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and a commitment to keep your customers engaged with your brand.
Why is increasing customer engagement on social media so difficult these days?
According to Aprimo, a marketing resource management company, marketers are currently facing what is called the Experience Gap – a mismatch between the experiences that consumers expect and the reality they experience. This condition is usually caused because the marketer only uses traditional marketing methods.
Delivering personalized content at the right time can be a tough job. Likewise, when creating and delivering content at high speed, across multiple channels, while still providing a great experience for consumers. So, it is almost impossible to increase customer engagement without the right tools and strategies. Then how?
1. Know Who Your Audience Is
As a business that markets on social media, you need to ask yourself: who are you talking to? Knowing and recognizing your target audience is essential for creating personalized marketing and increasing customer engagement on social media.
This is closely related to the tone of voice you use on social media. The tone of voice is largely determined by how you understand your audience. The best way to understand your audience is to create buyer personas, which are summaries of your target audience.
One way to create buyer personas is by conducting interviews with customers. Brent Trotter, content specialist at Clique Studio, develops five steps in creating buyer personas:
- Interview and observe many people
- Analyze data from observations and interviews
- Look for patterns in their behavior
- Group them based on behavior patterns
- Make a summary or conclusion based on the data obtained
2. Knowing Where Audiences Gather
If you don’t know where your audience is talking about your brand, your efforts to increase customer engagement will be even more difficult. Even though you may need to get involved directly in the conversation, because in addition to maintaining good relations with the audience, this is also a step to prevent false information about your brand appearing on social media. For example, if the talk about your brand happens more on Twitter than on other social media, that means you need to pay more attention to the platform.
3. Analyze How Your Audience Responds to Your Marketing
Increasing customer engagement often means analyzing how your audience reacts to the various marketing efforts you make. Whatever marketing strategy you employ, it’s important to monitor how your audience feels about it – ideally using social media sentiment analysis. This analysis allows you to find out what content your target audience likes, so you can produce more of the content that they like.
4. Show the Human Side of Your Business
No matter what industry your business is in, being more humane is one way to increase customer engagement that is quite effective. One method is to post things that are common, such as love problems, common daily problems, or life experiences. These methods will make your business more human because it has an emotional side. The addition of a little humor can also make your business look “alive”.
That is the discussion about easy ways to increase customer engagement on social media. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.