4 Common Mistakes Building Brand Awareness to Avoid
Building brand awareness can help your brand always be remembered by potential customers so that when they need a product or service like yours, they’re more likely to buy from you. Branding can also help you reach new customers and build a reputation that will help you reach your sales goals. The problem is, building brand awareness is not as easy as creating a website or social media profile.
It’s no surprise that many brands get caught up in basic mistakes when they’re trying to build brand awareness. You don’t want to fall into the same hole, do you?
So, try to avoid the following 4 common mistakes in building brand awareness.
1. Failure to Define Your Branding
You need more than just a name to have a strong brand worthy of promotion. You have to create a brand that is easily recognizable, no matter what format and platform you use. Your target customers need to be aware of your brand when they see it, whether it’s on a package or when they see it on social media.
Your brand must include:
- A logo
- Slogan or tagline
- Specific colors, fonts, and images
- Mascot or spokesperson
- Your brand’s distinctive “voice” or tone that customers will recognize
Think of an easily recognizable brand like Nike, Coca-Cola, or Apple. You will recognize these brands even when their company names do not appear. You recognize the swoosh or “Just Do It” (Nike) inspirational message, and you recognize the classic font (Coca-Cola), and the apple with bite marks (Apple).
Is your brand easily recognizable? If not, how can you start building brand awareness?
2. Loss of Meaning
Many slogans are often used when a company is marketing or advertising a brand. For example, think how many times you have heard or read descriptions such as “Best Seller,” “Best,” “Quality,” etc. attached to their brand or product.
The average audience will ignore those terms because they are used frequently. Apart from that, the terms also don’t tell the audience what the brand is about. You need to be more specific so that your audience knows exactly what your value is and what you have to offer.
It’s easy to get caught up in the latest trends when you’re trying to market your brand and trying to get your audience’s attention. But doing that (trending and breaking out of your branding guidelines) will only get you across an inconsistent message, which can confuse your customers and waste the branding efforts you’ve built so far.
Every appearance of your brand must be consistent with the guidelines and brand voice that you have defined. That includes everything from simple tweets to PPC ad campaigns.
4. Rebranding Too Often
Ultimately, you do need to rebrand your brand to stay fresh with rebranding, but doing it too often can – again – waste your branding efforts so far. Rebranding is necessary over time.
Think how old the Apple logo would be if it were still a rainbow-colored apple. These great tech companies won’t look like innovators – they’ll look like a joke because they haven’t been able to keep up with the times.
When rebranding, you still have to maintain the main identity of your brand. Apple has updated its logo to the same shape but in different colors, such as black, white, or silver, which are more modern and stylish.
Coca-Cola has updated its logo for over 100 years but has made only minor changes to the classic font. From this, you can see that you can’t change the logo to the extreme. If you do, you’ll start all over again.
This is a discussion of 4 common mistakes in building brand awareness that must be avoided. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.