4 Banner Design Strategies That Can Attract the Attention of an Audience
In this increasingly sophisticated era, there are various kinds of promotional media that you can use. One of them is a banner that you can use to promote a business. You can place banners at various types of locations both outdoors and indoors. These locations include outlets, malls, offices, bazaar booths, and so on. Therefore, related to its role as a promotional media, the banner design that you create must be attractive to invite the attention of the audience.
Very diverse banner sizes you can fill with promotional content as needed. Furthermore, to improve the quality of promotions, you can present the best banner designs to potential customers. Until now, banners are still the most popular promotional media for large companies and the small business sector. Then, how is the banner design strategy that attracts consumers? Check out the following tips.
1. Make sure the color of the design suits your business
One interesting banner making strategy is to adjust the color of the design to your business. This means that your promotion on the banner must be able to attract the attention of the audience in a crowd.
To get their attention you can use sharp or striking colors. However, the choice of design colors is not of conspicuous origin, but must remain relevant to the identity of your business sector. For example, if your business needs pastel colors, you can combine them with rather sharp colors, colors that are easily captured by the eye’s eyes like red, yellow, blue, and other bright colors.
You can discuss with a design expert or graphic designer that you normally trust for the company. It is intended that the banner can display your business identity while being able to attract the attention of the audience.
2. Place the Logo and Brand Identity at the Top
If you intend to introduce your business to the general public, you can place your logo, brand identity, and tagline at the top of the banner. Thus, the business will be easily recognized by your audience. Laying at the top tends to be the first position seen by potential customers. Next, it is followed by promotional content that you place at the bottom.
3. Show Quality Photos
To produce a good banner, you need to use high-quality photos to support the suitability of the design. Because high-quality photos will be clearer and not blurry when displayed. You can hire the services of a professional photographer to get exclusive photos as needed. However, if the company provides a limited budget, you can take advantage of quality free images provided by several license-free image platforms.
4. Present Informative Promotional Content
Banners as promotional media have ample space for you to place promotional content. However, this advantage does not mean giving freedom without consideration in including content. Excessive content will only make your audience confused in understanding the information you want to convey. Therefore, you need to present content that is concise, concise, and most importantly informative. So, your audience can easily catch the promotion message.
That’s the presentation of 4 banner design strategies that can attract the attention of your audience. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.