3 Stages of Making a Product Catalog via Whatsapp
The rapidly growing social media makes it easy for both business people and customers. The various features provided by each social media are various ways to attract both of them. Recently, Whatsapp Business has introduced its newest feature, the Product Catalog.
Previously, this feature was present in the United States, the United Kingdom, and Brazil. To expand its wings, now both business people and customers can use it in Indonesia. This easy-to-use feature has become a prima donna for business people.
For beginner business people, using the Product Catalog feature is the best way. You can start cataloging by putting it on your profile. Thus, customers can see, are interested, and contact you immediately. Include in detail starting from the title, description, link (URL), image, and price.
Make your Whatsapp Business a cupboard for your product catalog. Customers only need to see your profile to simply choose which product they want. Of course, this will save you energy as you first need to contact customers one by one. Send pictures, provide information, and make bids.
Currently, customers only need to save your contacts and can view your product catalog at any time. From your product catalog, customers can place orders even you need to direct customers to your website. Therefore, you must always update your product so that customers don’t switch to other competitors.
How do I create a product catalog on Whatsapp Business?
Check out the guide below. You need to apply for it later.
1. Attractive Photos
Before you upload a product to the “Catalog” feature, what you need to pay attention to is to create attractive product photos. You can hire professional photographers to take photos of your products. If this is not possible, you can use the smartphone you have.
Photos need to be visible from four sides. Front, back, right side and left. Try to take photos against a background that is not dark. So, customers are interested in seeing and ordering your product.
2. Whole Product Description
A good product is a product that can provide complete and detailed information to potential customers. Often customers are deceived by product descriptions because what is filled in by you is not comprehensive. Make sure the product description matches what you photograph.
When customers see your product and understand well the description of your product, customers can be interested in ordering it. Use short but concise and precise sentences.
3. Include the Link (Link)
After seeing photos and reading your product description, include a link so that customers can go to the website. Customers are usually interested if your Whatsapp Business profile includes a link. Because, with a link, customers are more interested in ordering your product.
When you include the link, Whatsapp needs to verify. There are some settings on their part before publishing on your profile. The worry is that the products you sell cannot be circulated or what is often called illegal. Therefore, verification is very important.
In general, the product catalog feature does a lot to help business people increase sales levels. Besides, Whatsapp Business can reach more potential customers. The ease of accessing Whatsapp Business is one reason why this application is a choice for both business people and customers.
Whatsapp Business is an alternative for you to include a product catalog. When everyone has activated Whatsapp, your opportunity to market products via Whatsapp Business is very possible.
Therefore, so that later sales via Whatsapp Business can run smoothly and effectively, also make sure your business uses the right advertising method. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.