3 Reasons You Should Use the Instagram Shop
These are the Requirements You Must Follow when Creating an Instagram Shop
Currently, almost ⅓ people use social media as a form of interaction with other people. The social media users also vary. Starting from Facebook, Twitter, to Instagram. For the latter, from year to year, the users are increasing, namely around 50 million. With a large enough number, it’s no wonder Instagram is functioning as a business area. One of its supporting features is the Instagram Shop.
The strength of the Instagram Shop is that it is not just an online store but is also able to integrate with various social media such as Facebook. This integration is what makes it easier for consumers to surf and choose various products. Besides, there are many ways to promote it. Starting from posts, stories to IG TV.
The main requirement to create an Instagram Shop is to make a personal account a business account. After that, don’t wait long, your business profile will display a shopping bag logo. If consumers click on the logo, consumers will find a wide variety of products available. Interestingly, consumers can enjoy it without leaving the Instagram application.
Besides, you can tag products as you would a personal account. The difference is if a personal account only marks a friend’s account, on the Instagram Shop the sign displays the name of the product along with the price. When clicked, details of the product appear, such as photos, sizes, and so on.
You should pay attention to product details on the Instagram Shop account. For example, you need to provide the name, price, size, color, to the related products. Last but not least is very necessary because it can attract consumers to add to their shopping list.
3 Reasons You Use the Instagram Shop
As a social media that is increasingly loved by the public, Instagram has attracted many users in various ways. One of them is presenting the Instagram Shop service. The presence of this service adds to the excitement of online business competition. However, in this competition there must be an interesting side. This is why you should use the Instagram Shop.
Consumers Are More Focused on Shopping
It cannot be denied that the presence of Instagram, at first, was not a marketplace, but instead uploaded daily photos or videos. However, knowing the number is increasing, users use it as business land. So, they started to upload products from posts, stories, to IG TV. Unfortunately, this creates a nuisance.
Users who previously only wanted to see trivial everyday things began to get distortions. To overcome this, Instagram presents the Instagram Shop service. With these services, you can focus on doing business. The main guideline is to get your product to the consumer search results. This can be tricked by one of them, the Instagram hashtag.
Consumers Can Be Directed to Your Online Store Website
The downside of a personal account when used as a business is the complexity of compiling a call to action. This can happen because every time you upload a post, you need to redirect it to your bio. Your bio could have been used for other things. So, you need to upload again in the form of a story so that consumers are interested in seeing and buying.
So, to overcome this, Instagram Shop makes it easy for you. All your uploads in both posts and stories can be directed to a website that contains photos of your product. Instagram Shop can also be easily integrated into eCommerce platforms like Shopify.
Wider Reach to Consumers
With the Instagram Shop, another advantage is on the mark. When you mark a product in an upload, the product is entered in the tab of your online shop. This is beneficial for consumers. This is because consumers can focus on products that are sought after and desired.
When you understand how Instagram Shop works, you can put it into action right away. Because the opportunity to increase sales figures is wide open.
For your business to grow and increase the number of your customers, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.