3 Mistakes on Facebook Ads That Can Make You Over-budget
E-commerce players or other online business activists are familiar with the use of Facebook Ads. The various features offered by Facebook Ads provide many choices for marketers to be more flexible in determining the type of advertisement as needed. Besides, placing advertisements on Facebook is also considered to be very effective and efficient. Because, until now Facebook has hundreds of millions of active users who access it every minute. Then, how do you advertise on Facebook so that you can capture a large audience of potential buyers.
1. Too Much Ad Content
The large quantity of ad content that you create does not guarantee a large number of conversions on the sale of your product. The possibility or opportunity that can occur is very small or can be said to be ineffective. Because advertising success is not judged by how much advertising content you distribute, but is measured by how effective the content can reach your target market according to your business segment.
For example in utilizing the ‘Boost Post’ feature on Facebook Ads, it’s as if marketers will be more successful if using this feature because it will expand its reach. However, if you are not careful about using it, your ads are not effective, while the costs are quite large.
2. Setting Interests and Coverage of Target Market Locations Too Broad
The mistake of marketers in the e-commerce sector and online business in general, is to assume that by setting the reach of the target market as broad as possible can capture as many consumers as possible. In fact, in every region, there are likely to be competitors who sell similar products. Thus, targeting a target market with a less specific location causes your ads to be ineffective. So, to get potential customers you should set a small reach such as one to two cities or provinces.
Besides, trying to capture consumers widely by setting interests or interests that are not specific also makes your ad less effective. Determining market interest may indeed vary, but it should not be too wide so that the target becomes unfocused. Because advertising is judged to be effective if your segment is targeted. Also, the costs you incur are not too large.
3. Containing Ad Content That Is Too Heavy or Difficult to Understand
In advertising on Facebook Ads, marketers must be able to deliver messages effectively in a language that is easily understood by the target market. So, if the content that you present is too heavy or difficult to understand, even though the material presented is good, but advertising content like this is not effective. Because the audience may be too lazy to think hard. Therefore, you need to use the right copywriting to avoid this kind of advertising error.
That is an explanation of the mistakes that are often made by marketers when doing ads on Facebook Ads that are important for you to know. So, you can optimize these ads so that your audience is compelled to make transactions, and sales can increase.
And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.