3 Influencer Marketing Trends in 2020 You Should Know About
Influencer marketing is a very popular marketing strategy and has become a mainstay of many brands. It’s no wonder that investment in this industry has increased so significantly.
Recently, the Influencer Marketing Hub shared its opinions and predictions about trends in social media including influencer marketing trends for 2020 and beyond.
Here are 3 predictions of influencer marketing trends in 2020 according to the Influencer Marketing Hub that you need to know.
1. The company will combine content marketing, influencer marketing, and social media marketing
Until now, most brands and marketers tended to think of content marketing, influencer marketing, and social media marketing as separate and distinct types of online marketing. But in reality, these three are just separate components of one online marketing process.
You can see that content marketing is an entire process that involves creating content and sharing it with your customers and potential clients. While influencer marketing and social media marketing concentrate more on content distribution – these two types of marketing often use social media accounts as the delivery medium. The main difference between these two types of marketing is about who creates the content and delivers it.
This will probably become clearer in 2020. Brands will continue to create content – blogs, YouTube videos, podcasts, and more. They will share it themselves through social media accounts, and continue to try to reach more audiences. They will also work closely with influencers in their niche to create and share content with potential audiences.
2. Brands will be more focused on finding influencers who have the same values
Value here can mean the values that the influencer is fighting for (it can also be ideological views). In some cases, such as PewDiePie, who uploaded several videos with racist content, and Logan Paul, who uploaded a video of a suicide victim in the Aokigahara forest, Japan, made many brands stop working with them.
The problem is not that many people condemn the actions of PewDiePie and Paul – both of whom still have very loyal audiences – but that there is a mismatch of ideological views between the two and the brands they represent.
Later, businesses will increasingly realize that they need a match between ideological values with influencers. You don’t just work with influencers just because they are famous or even have a loyal and potential audience for your business. You must first examine how they value or ideological views. For example, if you’re targeting a more mainstream or conservative audience, you shouldn’t work with influencers who are liberal or those who are difficult to predict.
3. The Influencer Provider Platform Will Become More Popular
There are three ways you generally use influencer marketing:
- Work with an agency that will do most of the influencer marketing business for you.
- Use an influencer provider platform to simplify the process of finding the right influencer for your business.
- Conduct all influencer marketing activities organically, and build relationships manually with them.
Over time, fewer and fewer brands are using organic methods. This method is considered too verbose, takes a lot of time, and may not succeed. Meanwhile, the other two methods will be increasingly popular in the coming years because they are considered easier, faster, and more effective.
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