3 Facebook Ads Design Secrets to Attract Audience Attention
Competition in the world of Facebook Ads is very tight and will be tighter every day. For those of you who are not able to adapt well, you might find it difficult to be able to produce Facebook Ads content that can attract the attention of your audience.
Increasingly, more and more brands are realizing the great potential that Facebook Ads has, and this means that many big brands will be willing to spend a lot of money to display their ads on Facebook. Remember that big brands have a lot of resources. It’s easy for them to hire professional marketers – which automatically, the quality of Facebook Ads generated will also be good.
If this condition continues, it is not impossible if Facebook Ads, which is an effective promotion method, will turn into a money-wasting machine. Why? This can happen if you still force yourself to advertise on Facebook with a reasonable design.
In the end, the success of Facebook Ads is determined by two main aspects, namely the design that can attract attention, and the appropriate target audience. Here are 5 effective tips that can influence the audience to buy your product.
1. Add Social Proof / Testimony
Do you know what emotions most influence a person when making a purchase? Fear.
Audiences refuse to buy your product because they are afraid of losing money and afraid of making mistakes. This is why free products are so effective. Free = no risk = no fear.
Of course, this does not mean that you provide products for free to the audience. All you need to do is minimize the fear of your audience by adding social proof to your Facebook Ads design.
One social proof that can reduce fear is testimony from public figures or testimonials from many people at once. With this testimony, you will gain credibility and eliminate the fear of the audience to buy.
2. Call-to-Action (CTA)
Adding call-to-action might not increase your CTR, or make your ad look more attractive, but CTA might increase the overall conversion rate, thereby reducing the cost per conversion.
If an audience clicks on your ad and visits your website, the audience doesn’t need to waste time figuring out what needs to be done next. They already know and will immediately take the action you want.
Audiences will understand because you have pushed them through CTAs such as “download our e-book”, “register now and get …” and so on.
3. Pay Attention to Color Psychology
If you currently ignore the psychological power of the various colors that exist, then you lose the vital things used by every professional Facebook Ads user.
According to a study in Management Decision, 90% of the initial assessment of a product is seen from its color. Here are some of the main trends that science supports about how one sees colors:
- Older people like blue, purple and green, while younger people like yellow, red and orange. As we get older, a person’s color preferences tend to be darker and cooler.
- According to Joe Hallock’s study comparing the color preferences of 232 people from 22 countries, most people don’t like orange. Purple, yellow, and brown are colors that are not preferred after orange.
Thus the discussion about the 3 secrets of Facebook Ads design to attract the attention of the audience. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.