3 Effective Ways to Maximize the Potential of Social Media for Businesses
For businesses with a relatively small scale, social media is very helpful in marketing, for example when introducing a product or interacting with an audience. Every day there are more than 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos or videos uploaded on Instagram. In other words, there is enormous potential if you can make good use of this condition.
Not a few of the business people who have not been able to maximize this potential. There are still a lot of social media accounts from a brand that seems to just want to show off. A brand should be able to show that its product or service has value and is needed by the audience.
Then, the question is “what is the effective way to maximize this potential?” Here are 3 things you must do.
- You can start by sorting the content of your blog or website that has the highest traffic. Then, create video content with topics around it.
- You can also follow your colleagues or competitors to be able to create video content based on popular topics.
- Take advantage of interesting trends like Instagram Story by creating video content that is relevant and pleasing to the audience.
Believe it or not, several factors can make your audience feel more like interacting with the video content that you create, namely:
- Video lengths between 20 to 90 seconds are more likely to get higher engagement.
- Get to the point. Remember that the first 3-5 seconds are crucial to get the audience interested in watching.
Improve Content That Has the Best Performance
The next step is that you must keep abreast of social media trends and choose some of your best content to increase its reach to be wider. The method that can be used for example by sharing the content on other channels or utilizing advertising features provided by social media, such as Facebook Ads, Instagram Ads, Twitter Ads, and so on. Although this service requires a fee, you can adjust the amount yourself according to your budgetary capabilities.
The logic of thinking is quite simple, when you post content on social media, the same way you do a trial of the content. If the content that you publish gets high organic traffic, then it is likely that the audience who sees the content via ads will also like it.
For example, if a video ad on Instagram Story can drive more than 500 clicks to your website at a price of less than $ 0.11 per click, to get 500 new leads, you only need about $ 55.
Understanding the Science Behind Great Content
Finally, when we talk about social media, everything is related to your content. In the end, it is your content that determines. So, even if you have the highest quality products, if you don’t pay attention to your social media content, it will be very difficult to generate engagement.
Try to understand how your audience is using and utilizing content on social media today. Someone usually uses social media to connect with friends and family, and occasionally watch video content from certain brands.
However, there is a lot of content that not everyone will see. So, if the content is judged to be less attractive or useless, that person will easily ignore it.
The key, do research and listen to your audience, and do not miss the trends that are happening. Invest your time so you can produce quality visual content.
Thus the discussion about effective ways to maximize the potential of social media for your business. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.