3 Effective Ways to Increase Brand Awareness
Brand awareness is one of the most important elements of any marketing strategy. It is important because it can help the audience to understand, remember, and become familiar with your branding and products. If you are successful in increasing brand awareness among your target audience, this will help your brand become top-of-mind when they are about to make a purchase.
Once your audience is familiar with your brand, they are more likely to buy from you than, say, a competing business that they are less familiar with.
Brand awareness is often seen as the initial stage of your marketing funnel. It is at this stage that you must be able to reach as many potential target audiences as possible. Then you can lead them through your marketing funnel. Starting from the research process, making decisions, to finally making a purchase. This is why increasing brand awareness is so important.
But how? Here are 3 of the most effective ways to increase brand awareness.
Use Native Ads
Using native ads is one of the most effective ways to increase brand awareness and get new customers. Native ads can blend with the surrounding content and get the added benefit of the credibility of the publisher’s website that published the ad.
Native ads help you reach people who have read and are engaged with the content on publisher websites.
Say you serve native ads on popular online media such as Detik.com, Tirto.id, and Kumparan, etc. You will gain access and trust from their very large reader base.
Native ads are unobtrusive and customizable, be it the scale or the message inside. This is why these ads are expected to dominate digital advertising by up to 60% with total expenditures of up to $ 41.14 billion.
Run Ads on Social Media
You may already have a social media presence, but are still struggling to grow your followers and engagement rates. If this is the case, you need to run brand awareness ads on social media.
By running this ad, you can reach new people who may have an interest in your brand or product. With ads, you can even reach your audience based on certain behaviors or preferences and don’t have to think about confusing algorithms.
Partner with Influencers
If you’re having trouble reaching and connecting with your target audience, you may want to try reaching them through their favorite content creators and influencers.
Consumers trust recommendations from an influencer more than traditional advertisements, and even from celebrities.
You have to be careful when choosing influencers. Make sure they are in the same niche as your business. In addition to making the message conveyed more relevant, the influencer will also be easier to convey, so it will look more natural.
Currently, there are many influencer provider platforms that you can use. With this platform, you no longer need to spend a lot of time searching for influencers manually. You will also find it easier to find influencers according to what your brand needs.
Thus a discussion of the 3 most effective ways to increase brand awareness. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and gives you many options to market your product.