3 Easy Steps to Use Instagram Business Effectively
As one of the largest social media platforms in the world, Instagram in mid-2018 announced that the number of users had reached one billion. This number increased rapidly compared to 2017 which only stood at 800 million users. And what about now in 2020, of course, currently in the ranking of We Are Social Instagram is ranked as the third most popular social media today.
Not surprisingly, many brands, both large and small, create a business Instagram account, because they are aware of the huge potential that Instagram has. How about you? Do you also have a business Instagram account? If not, start right now, because it’s never too late to start on Instagram.
One problem that is often faced by business people on Instagram, especially for those of you who are not actively following its development, is the number of features available on Instagram, making it difficult for you to operate it.
Indeed, you can hire the services of a Social Media Specialist, but for those of you who have limited funds, this seems difficult. Therefore, you need to know what needs to be done in using Instagram for business. The following explanation.
1. Complete your profile
It’s important to complete your business’s Instagram account profile, because not all Instagram features will be able to use if you don’t fill out the profile completely. Here are some things that you must fill in a business Instagram profile:
- Profile Photos: We recommend using your brand logo so that your audience will be easier to remember and get to know your brand.
- Account Name: Fill in the name you want, make sure this name is the same as in other social media.
- Username: Fill in this section with the name of your business. However, you cannot use spaces.
- Website: Fill in this section with a link. Most brands use their website links or links related to their latest product promotions.
- Bio: Bio is your tool to attract the attention of the audience. You can describe your business, slogan, promotion, or a combination of the three.
With such a large number of users and content scattered on Instagram, it will be difficult for you to be able to attract the attention of the audience, especially if you want to get a lot of followers or high engagement. You don’t even need to have many followers.
Instead of busy thinking about “big numbers”, it would be better if you start from small. Build relationships with your audience, one by one. In other words, create your community on Instagram.
One of the most effective ways you can do is to utilize communities that have the same niche as your business. There, your target audience is waiting. Then, how?
2. Use Specific Hashtags
As we know, hashtags function like search engines. With the appropriate hashtag, you can find a more specific and relevant target audience. For example, the #coloredhair hashtag has more than 1 million posts in it.
With this amount, it will be difficult for your post to look more prominent. Therefore, try to use more specific hashtags such as #coloredhairgoals, which have around thirty thousand posts.
3. Collaborating with Influencers
So far, one of the most effective ways to improve the performance of your business Instagram account is by working with influencers, because usually an influencer has segmented followers.
In choosing your influencer should not be careless, make sure the influencer brings a topic that is relevant to your brand. For example, if you offer beauty products, then choose a beauty vlogger, so that your product will be known by a potential audience.
Thus the discussion about easy steps to use Instagram business. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.