3 Benefits of SEO for Online Businesses
Search engine optimization (SEO) is a systematic process that aims to increase traffic through Google’s search engine. The main purpose of SEO is to place a website so that it appears in the first place in search engines using certain keywords.
The logic of thinking is quite simple, if your website appears at the top, then automatically your website traffic will also increase. This is due to the habit of the audience who tends to trust more on the information presented by websites that occupy the top positions in search listings.
When the Google search engine receives requests from users, for example with the keyword “online business”, then the search engine will make the process of comparing the keywords “online business” with certain algorithms and from various websites that have been indexed by Google. The search results displayed are the most relevant of the keywords “online business”.
Therefore, if you want your website to appear in the top order of search results, then you have to do the optimization well and also following
the latest algorithm. Keep in mind that the results of SEO are not instant, it can even take more than two months for your website to be indexed by Google.
If your website can appear at the top, many benefits you can get from there. Anything? Here are 3 benefits of SEO for your online business:
1. Increase Brand Awareness
Most people usually search first before deciding to buy an item. This is because not everyone knows the products to be bought in detail, for example starting from the physical form, ingredients, product prices, product benefits, how to use, and so on.
This is a battleground that you must win. For example, you are the owner of a male shoe brand and have succeeded in optimizing the keyword “men’s sneakers”, so anyone who searches for these keywords will see your website in the first place. Thus, the popularity of your brand will also increase.
The more familiar your brand, the more benefits you can get. For example, an increased level of audience confidence, higher audience conversion to consumers, and ultimately increases sales of your product.
That said, marketing strategies through SEO do not require a large fee, maybe even free if you already understand SEO well, have technical experience related to SEO, and have a lot of free time.
There are countless SEO service providers that you can choose-out there with their advantages and disadvantages. Choose what suits your budget preferences and abilities.
3. Getting Consumer Data
Many online businesses are willing to spend a lot of money to advertise in various media to obtain contact data such as email, cellphone numbers, addresses, and so on from their audience.
By knowing audience data, a brand will more easily recognize the characteristics or behavior of the audience, so that the brand can approach their audience more personally.
In the world of marketing, a personal approach to the audience or consumers is an effective way to increase sales, while increasing their loyalty as consumers. To be able to use audience data, you also need another service to store the database. For example, an autoresponder service to build your audience’s email list.
Thus the discussion about the 4 benefits of SEO for your online business. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.