17 Myths About SEO Must you know so that it is not wrong
Are there ways to increase traffic by 13.15 percent in just 30 days? All you need to do is create quality content supported by statistics and data, provide sure solutions for reader problems, and promote blog posts.
This strategy is very basic but is a way to win SEO. The conversion on search traffic is better than social media traffic of up to 9 percent. But to get it you have to stop trusting some myths, and this time we will discuss more detail about the myths about SEO that should not be followed by SEO experts.
The myths about SEO tend to prevent content marketers and bloggers to increase search traffic and ranking. Some SEO experts claim that they are affiliated with Google. This is a big myth because Google does not reveal who their SEO partners and their affiliates.
So if a consultant or SEO agency promises the top rank for low prices, it is a fraud. No one can guarantee the top ranking of Google. With many more words, here are 17 SEO myths that you must leave, there are also tips and suggestions that you need to follow.
1. Target keywords are no longer relevant after Google Hummingbird
Google Hummingbird changes the future search system. Hummingbird makes producer content adopt a new mindset that will benefit the end-user. If the keywords are still on the first page of Google, this is an indication that keywords are still important.
According to Matt Cutts, the head of the webspam team on Google, 90 percent of the search is estimated to be influenced by hummingbird, which is not always updated such as pandas and penguins, but there is a total change in the search algorithm.
Rand Fishkin, the founder of Moz, said that less than 15 percent ranked determined by keyword targets. He advised you to focus on a unique value of values than unique content, which became what SEO tried to reach before.
Even so, it is wrong to say that targeting relevant keywords on your content is no longer useful at all. Research and targeting keywords are easier because, with hummingbird, you don’t need to worry about following a certain keyword ratio. But focus on the search for searchers. For example, why is someone looking for “CRM software for a small scale business”?
- Does the person want to buy CRM software?
- Does he want to read honest reviews?
- Is a beginner’s seeker who doesn’t know the abandon from CRM?
Changes in the hummingbird algorithm are emphasized to us the importance of knowing the reasons behind certain keywords and creating content to meet these needs. This means the keyword still plays an important role because, without it, you don’t know the search intent.
Some authority platforms such as Twitter, Facebook, YouTube, Instagram, Pinterest, and others use target keywords to meet user needs. It’s almost impossible to find exactly what you are looking for, except by using the keyword to look for it. The keyword is like a compass for your SEO campaign, the keyword tells you where you should go and become a clue whether you are progressing or vice versa.
2. XML site map will increase your search rankings
Have you installed the Google XML sitemaps generator on your WordPress site? Can a site map increase your search ranking? You will not find XML sitemap as a factor that affects rankings on search. But XML sitemap is needed if you want to build a crawling site.
Every time you create a new post or edit an existing post, XML Google Sitemap Generator will create a refurbished sitemap according to your new page and send it to Google and other search engines.
Casey Henry experimented with a sitemap to find out if it could increase search rankings. And the results are quite surprising. When it installs the Google XML sitemap generator on the client’s web, it takes an average of 14 minutes for Google to index a new page.
Now we know that XML Sitemap helps search engines browse and index a new page faster. But does it also increase search rankings? A sitemap does not affect the actual ranking of your web page.
Sitemaps such as help, guides that give more information about your site on Google, as ensuring that all your URLs are indexed for easier search. Of course, this can make your site more visible when the URL is prioritized, but this is not a guarantee.
Tips for you, if you haven’t used Google XML sitemap generator on your WordPress site, you need to install it now. There is no guarantee of your ranking going up but this will help Google find your new content faster.
3. Meta tags are not important
Meta or Metatag tags So how webmasters provide information about their sites on search engines. Meta tags can be used to provide information to all clients and each system only processes the meta tag they understand and ignore others. Meta tags are added to the head section of your HTML page.
The meta tag is an HTML tag that appears between the opening and head tags. Meta tags are used to show specific web page preview pieces in search results.
There is a lot of debate in the world of SEO about the impact of meta tags, especially after Hummingbird. Danny Sullivan wrote an article about “Death of Meta Tags” to discuss further MetaTag, and why meta tags are no longer useful in SEO at this time.
There are 3 meta tag elements:
- Title Tag
- Description of Meta
The title tag appears at the head of the web page, but it doesn’t become a page element. Description of meta and keywords, on the contrary, are optional page elements. Without a meta description, Google can draw text from the body of the page as a preview piece.
Matt Cutts said Google does not use keyword meta tags in page rank. But Meta tags are still relevant and are reasonable if you spend time on this meta tag.
Adding meta tags may not increase search rankings, but the meta tag helps notify the user and search engine information about your site. Meta tags also make search engines interested, which can then draw more clicks from search users.
To create a rich meta description, use the following tips:
- Make Meta into a form of description. Use keywords that are relevant to articles. Use a question formula like “Who,” “What,” “Why,” “When,” “Where,” and “How” Like Formulas Used by Journalists to Make Reports. This technique works well when used to write a description.
- Make a unique meta. Each meta description must be different from the description of another page.
- Create a short meta description. Google limits the description of up to 100 characters on mobile and 150 characters on the desktop.
4. Use the meta robot tag to determine the indexed page
The robots.txt file tells the search engine which part of the page or link to be indexed and which is ignored. But you can easily set noindex text and nofollow by using Yoast or All in One SEO WordPress Plugins. You only need to check the NOINDEX button if you believe you want the page to be private, not public.
So what does this mean if, without a meta robot tag, Google won’t find your new page? It doesn’t seem so. You can use robot.txt files to block all web crawlers from all your content, folderspesphics, or certain web pages. But if you don’t want to block the web crawlers, it doesn’t need to do it. Save your time and channel it to more important things.
5. Top-level domain increases the ranking
The top-level domain occupies the highest position in the hierarchy of the domain name system. Most users will recognize it with .com as a website extension, but they are sometimes confused if you find .biz or .guru. This is because when you type the keyword phrase to a search engine, 98 percent of search results are the .com domain name.
In terms of conversion, the .com domain has achieved extraordinary results for many people. In 2007, before the update on Google Algorithm, Icann introduced a new level of new generic domain names such as .Guru, .club, .company,. Email.
Alexandros NoToulas with his team found that the top-level domain became the main scapegoat of the spam web. Their research shows that domain. Biz, .us, and .com are the biggest propagator for webspam. And this includes the link that Google uses to rank web pages on their search engines.
Is the upper-level domain that has just affected SEO? Matt Cutts from Google has stated that the new top-level domain has no benefit to existing domains, but it is unclear whether the keywords in the new domain extension will act as a rank signal.
Exact Match Domain is no longer strong without other signals that support it, and the possibility of google will reduce the volume on several new top-level domains or treat it like a sub-domain in terms of ranking strength. In other words, the upper-level domain might have good value, but don’t expect more.
The main factor whether the top-level domain has an impact on SEO is whether the domain contains keywords. Of course, the names of Exact Match domains are at risk of penalty.
Now you know that when choosing a top-level domain, which is a consideration is the long-term benefit when you register a memorable and professional domain name.
If you haven’t registered any domain name, you should choose a top-level domain name like .com DNA .NET. But if you have become a site owner, decide to focus on offering more value, creating high-quality content, and using social media to connect influencers that will help promote your content.
There is also a strange but good domain name in search, even rank 4 for keyword volumes with the strict competition. This clearly shows that this is no longer about the upper-level domain extension, but the value your site offers.
6. Include the target keyword in the anchor text is no longer a problem in SEO
When building a link, do you need to use keywords at Anchor Text?
Anchor Text is a text that can be clicked on the hyperlink. When clicked, this phrase brings a user to a web or blog. Many experts in this industry believe that Anchor Text will remain a rating factor forever, no matter what changes happen next on Google Update.
So does anchor text contain keywords still helping to increase your ranking? The purpose of each update or change algorithm is to help finders find the right site that contains the information they are looking for, in a friendly way to users.
Excessive optimization can make you get a penalty from Google. Before Google Penguin, you can use anchor text contains keywords in blog posts, both for internal links and external links, such as links to other sites.
But there is a little change now. Of course, contextual links have 5 to 10 times the ranking power compared to the usual author’s profile links that appear in post guests, for example. But the use of anchor text that contains excessive keywords will negatively affect your site ranking. Cross-Linking with many anchor text is also the same as the risk, so you have to avoid it.
However, it is inaccurate when saying anchor text containing keywords is no longer relevant in search rankings. In other words, this is a myth. Now change your approach. Varies of your anchor text and make sure the main and secondary keywords, also the name of the brand, URL, and the generic keyword is used as anchor text.
It would be nice if you build a link naturally because it’s what Google wants. You are no smarter than the engineers who work to make algorithms smarter. So stay away from Google radar and avoid penalties. After the Penguin update, most sites that optimize the anchor text were hit by a penalty. Instead, sites that vary anchor Text experience ratings, and only a few are negatively affected.
There are several types of anchor text that you can use but try first and determine which ones are most suitable for you. First, Understand that Brand Building is the easiest way to stay positive in Google’s eyes. So you can follow the following ANCHOR TEXT strategy. There are 3 types of Anchor Text that you need to focus on:
- Anchor Text Natural can be keywords, brand names, URLs, but have to flow naturally with the contents of your content. This will have an impact on your ranking. Matt Cutts. Has been a natural anchor text for a long time and succeeded because Google’s main goal is to create the best search experience for its users.
- Anchor Text in the form of a brand name or brand URL. If you can build more anchor text in the form of brand names or URLs, you will be fine. Target Anchor Text Brand about 90 percent of your link. For example, “Nerdfitness is an authority site for fitness activists.” There are thousands of keywords that the author can use to build links, but not done. Instead, most Anchor Text leads to its page, both brand and URL names. SmartPassiveincome also has more Anchor Text Brands and URLs.
Of course, you cannot control the anchor text that others use to create link links to your webpage but if there is a chance, either through the guest blogging or interview, avoid anchor text keyword rich. Or better use the brand name + keyword, for example, Brian Dean’s Link Building. You can also use the brand URL as an anchor text.
- Generic anchor text, don’t use too much, because it will be excessive optimization.
According to search engine supervisors, more than half the number of anchor text has one to three words. This means when using a generic keyword, you have to change from one word to 3 words or more, for example, “learning more here,” “Visit this site,” “See the homepage,” “Starting today.” At least 5 percent of the anchor text must be generic, especially when you make a link from or to an irrelevant page.
For example, when you want to refer to a web sport from your internet marketing blog, you can use a generic keyword. The following paragraphs are for example:
“When I started blogging, I made a mistake, until a friend from Canada, who founded a web sport suggested me to narrow my niche and focus on small groups that have potential. Are you interested in his advice? You can read suggestions from my friends and take advantage. “
In conclusion, the anchor text contains keywords that are still important but use this approach wisely and variance as much as possible.
7. Google will find your new content and index it
Crawl Optimization is an important topic that will be discussed in depth. Crawl Optimization refers to the things you do to help Google find, browse, and index your new content easily.
Search engines are like feeding new content. When your article is live, it means you are preparing to eat for it. But does that mean your new content will be tracked and indexed without your input? Of course, it can happen, but it takes up to two days, especially if your blog is still new. To increase it, you must help seekers find your new content.
It’s one of the benefits of installing Google XML sitemap generator plugins for WordPress. You don’t need to do anything else after setting up the plugin. When you squeeze the “Publish,” button a new XML sitemap moves and is sent to the search engine and the main directory. This helps Google index new content as soon as possible.
Updating social media profiles will make new content indexed faster. The method is very simple, just share the link on your Facebook or Twitter page. Another simple way that works is pingomatic. This method makes you quickly tell the web services about your new content. Using this free service makes your new content indexed in 6 hours.
8. Use SEO agency services to be in the top ranking quickly
This is the most interesting myth. How can SEO agents or SEO experts guarantee that you are in the top ranking on Google now? Of course, there are many considerations why you need SEO agency services, especially for a competitive keyword and auditing analysis. But fast ranking is not one of the reasons. What happens is Google handles more than 100 billion searches every month. Because no SEO can predict keywords tomorrow, it is almost impossible for anyone to guarantee a quick search rank.
After almost 8 years wrote the first blog post, a blogger received more than 700,000 visits in one month. And 614 post blog has been published at that time. There are several other blogs for comparable similar content but do not attract much traffic every month. This is proof that some factors have an impact on your Google ranking, including time.
There are many ways to increase rankings, especially through the keyword Long Tail, but this does not guarantee the top ranking. SEO is a long-term job. If you can enter 10 ranked 10 over Google overnight or a few months after starting a blog, you do a big mistake.
Domain names that have been aged, link authority, and interesting content, all can increase rankings, but not guarantees too. Many sites have fulfilled this requirement but still trying to enter a good ranking in the Google search results.
If there are funds in your budget, there are several reasons right to use SEO agency services:
- You don’t have time to take care of your site
- You want to increase search traffic
- You need help for Longtail Research Keyword
- You want to always update SEO articles
- You want to be trained by SEO agencies
But you don’t need to rent a promising SEO agency giving you a top rating quickly. If they happen to make your site in the first position, without a strong foundation, your rank will fall and you experience a loss. What needs to remember, SEO is intended for long-term digital business entrepreneurs who are determined to help users find the answers they are looking for. Read our other articles on how to increase sales containing interesting tips for you.
9. Guest blogging is dead
In 2014, Matt Cutts once said, “If you use a guest blogging as a way to get a link … Stop it.” Many SEOs do not understand the exact statement quickly opposed the guest blogging.
So whether the guest blogging doesn’t mean anymore? There is no technical difference between the Content of Guest Blogging and other types of content. Guest blogging only means guests contribute to the content on your blog. Matt Cutts discussed is about bad content on blogs from outside authors. But even though the author is the owner of the site, Google Panda updates have begun to punish content with poor quality.
Search engines index billions of web pages, ranging from domain names, IP addresses, locations, and so on, and this web page is owned by different people. Try to imagine, content on sites with high authority is regularly contributed by outer freelancers and writers. Sites like the New York Times, EHOW, BusinessWeek, Inc., CNN, Mashable, and so on, all rely on content written not by the owner of the site itself, but by hundreds of others.
When talking about Guest Blogging, which is a problem, not his guest or its content, but the context, the type of article, its uniqueness, Achor Text, and links that lead to and to the site. Guest blogging is not dead and will not die also because Google cannot accurately read the guest post, especially when the author’s link is right in the body of the content, not on the profile of the author.
One way to grow blog traffic up to 206 percent can go through guest blogging. Even Matt Cutts himself then sung down the guest blogging. Guest blogging is still recommended as long as you follow the following simple steps:
- Avoid saw blogs. If the blog does not have unique content, avoid it.
- Don’t call “Guest Posts.” This is important because Google can find this text as a Guest Post. But write as if you are in a contributor’s house. No problem from where your guests are as long as the post is useful.
- Build relationships, not links. Don’t make a guest post on a trusted blog just because of the link. If this is your way of thinking, you are wrong.
- Build your brand. Use your brand name or URL as an anchor text to build a natural link.
- Contextual link. As much as possible, place the link in the content, not in the profile of the author that will not give meaningful weight.
- Use Guest Blogging carefully. Create content that makes them think this according to them and give solutions to their problems. Approach the audience, answer their comments, and wake up your email list.
10. Keyword research is not needed
As a content marketer and blogger, you cannot ignore keyword research. Google Update does not delete the importance of keywords. This is a factor that is always there, you will get more clicks when a web page appears above. What you have to avoid is excessive and excessive optimization using anchor text that is rich in keywords.
Google’s Keyword Planner is still the most accurate keyword research tool. In addition to using Google Keyword Planner to research your keywords, you can also check which keywords are targeted by competitors. It’s easy. First, use the Keyword Tools free from Kwfinder.
Keyword research is still very relevant. But to stay safe, focus on the intent user behind the search, not just the keyword.
11. Paid search increases organic search results
Is AdWords PPC helping in the organic ranking? Does not seem. There is no clear correlation between organic ranking and Paid Ranking. Both have different functions. Organic search results come from the database index. The traffic conversion rate in paid advertising is 35 percent. It’s higher than organic traffic.
With paid ads, you can target more keywords and easily test different campaigns. More importantly, you can strengthen the brand identity when your paid ads appear above search rankings. Paid searches can help filter keywords that you target organically, through accurate data.
Click Through level on paid ads will give you a view of the best keywords to optimize organic search. So it is undoubted that paid searches can help increase the conversion rate of organic results, but it does not help in rank.
12. Claim google listings will increase search traffic
Google Places is an official business listing that includes your business phone number and address. Claims Google Place local listings are very important. You mean telling Google to enter your business in the list in the area where you have the most customers or clients.
After filling out the form, you will be asked to pass the verification process, by telephone to verify your PIN. But only registering your business on Google local will not increase search rankings. Some of the things you need to do to get the ranking you want are:
- Stay consistent. Google and Bing don’t like inconsistencies. In other words, you should not change the business name, later on, return to Google local, enter the list, and in the next few months to change others. To remain consistent, use the same details as you do in Guest Blogging, on social media profiles, and all websites that display you.
- Local reach. Ask others to talk about your listing. Ask them to give a link to your local listing page. You can always use Open Site Explorer from Moz to find who gives the link to your site and gives notifications on them about your business listing.
There are 5 ways to increase your local search rankings:
- Claim local listings
- Claims social media sites
- Add contact info on your website
- Meta updates and title information
- Get online reviews
13. Google doesn’t like Blackhat Link Building
What many SEO calls Blackhat is not so. Most of what you do that looks like Whitehat is a disguised blackhat. Google has the best definition, best SEO practice, and the guide you need to follow for your site. Here are some techniques you have to avoid:
- Generated content automatically
- Participate in Link Schemes
- Make pages with little or without original content
- TEXT or hidden link
- Doorway Pages
- Bad content
- Participation in affiliate programs without adding adequate value
- Entering pages with irrelevant keywords
- Create pages with behavior such as phishing, or install viruses, trojans
- Send Automatic Query to Google.
Many people think leaving comments on blogs is the technique of SEO Blackhat, but this is not true. The question that needs to be submitted is, what is the value of your comment on the site? Does it add value or just looking for a link? If you don’t add value, then it includes blackhat techniques.
Do you know most people use guest blogging in the wrong way? This entered Blackhat too. Any SEO practices that are not centered on the user’s perspective are Blackhat.
What SEO practices need time to show results. Buying a link is not recommended because Google considers it a blackhat technique. But if the link is useful for users, is this allowed? Certain. Google’s purpose is to give users the right information search so they will come back again to do other searches. This way Google gets money because it slowly will be clicked on the ad.
So the practice of Whitehat SEO is all related to the experience of users and Google likes it. For example, social media marketing is Whitehat, but Social Media Scheming, by trying to manipulate search rankings by getting as many people to mention, tweet, and share links to social media is Blackhat.
Google does not hate the platform but does not like what is done on the platform. The WordPress blog is a good platform but what happens there can be white or blackhat.
14. Long-form content = top ranking
Long-shaped content can increase rankings, but it’s not that simple. Several factors contribute to high-quality sites. To enter the rankings on Google in the Hummingbird period, the focus on the user’s intent and obtain an editorial link.
People consider valuable long content. But in reality, most long articles are not so valuable for users. What you need to ask is whether the content page has an important value compared to other pages in the search results?
Long-form content is indeed ranked, but not in the first position. In conclusion, long-form content can increase rank, but what you should pay attention to, don’t write ugly content. You cannot write content with a length of 2000 words and hope the ranking or conversion increases. You have to write very good content. Good content will get tweets, links, conversions, and rank high.
15. Link to the Authority site makes organic visitors move away
To be sure, give a link to another blog will make visitors leave. But some popular sites are successful because they always give a link to another. But as long as your content is useful, it can be practiced, persuasive, and deep, even though the reader clicks on the link and leaves, they will return.
Repeatedly we try to get a link from the authority site such as CNN, Mashable, Business, Insiderboingbing, .gov, and .edu because we know that links from these sites will increase our search rankings. Each industry has an authority site. Separate from it, you can find the authority site similar to visiting Similarsites.com. Type the URL of one of the authority sites and look for information.
In the same way, when you provide a link to Google’s friendly site, especially pages that are relevant to the content you write, Google will browse your site and follow links to trusted sites. Google will not clearly state that this increases your rank, but it is indeed in fact.
Follow these simple tips when giving a link to the authority site to stay safe and get a reward:
- Give a link from the High-Quality Content page
- Give a link only when needed
- Use the brand name or URL of the Authority site as your anchor text
- Find the relevant page on the Authority site and Link news there
- If possible, give notifications to the site owner or blogger when you give a link to them (you can get a tweet or natural link).
16. Tag H1 is an important element that will increase search rankings
Before Google Panda, everything you do for Optimization on Page provides a heavy load in Google’s eyes. But now is different. H1 is an important element but there is no clear indication if possible to increase search rankings.
Chris Butterworth experiments to find the effect of H1-H6 elements in rank. After two weeks, he found that the higher the numbers, the lower the ranking. So the element without a <P> style has a higher ranking than the <H1> style element.
Some time ago Matt Cutts answered very common questions, as follows:
Nik is worried that search engines don’t know what happens to the page because the header tags are not optimized properly. Matt Cutts says it doesn’t matter whether you use H1 or H2. What’s important is your page containing relevant and useful information that will meet your user needs.
Rand Fishkin also said that the heading style was no longer a problem in SEO at the moment, but the experience of a good user became a consideration. The big reason why most people are obsessed with the <h1> excessive style in the world of internet marketing is that they have a lot of software to help high-converting landing pages and most of this software can design simple HTML web pages. But in industries that are not related to the internet, no There are many caring about headers tags, but still, give priority to content. It was the reason for their success.
In general, the use of heading tags is still recommended. Not because you want to increase search rankings, but because this will create a better user experience. They will easier navigate the site and know the difference between the sub-head and the rest of the text. Depending on your WordPress theme or template, the H1-H3 tag will divide the text into smaller and easier parts. And when readers are happy about content and survive reading it, Google will give rewards with better ranking and increased traffic.
17. Signal Social is not a rating factor
Do links from Facebook, Twitter, and other social media affect rankings? What is the social signal part of the ranking factor on Google? Social Media Marketing has an important role in bringing all rating factors and making them work together. A good social metric is being able to track and measure with precision, unlike your brand.
There is a correlation between social media and search. Google and Bing use data from social sites to determine the benefits of your site and where it determines the ranking.
The social signal effect in the ranking may not be seen because social signals do not directly give a link to a particular page.
Although increasing ratings do not last long, when users share your pages on the social platform, you will experience an increase in search traffic. Remember, it takes time to see the increase in traffic search and rank, especially when you focus only on social signals. You should use SEO, blogging, and social media marketing to increase web traffic while building your brand.
Reading other blogs and learning from experienced content marketers can help you find your passion and make changes. The web is a dynamic platform and you need to be wise. Most suggestions out there come from a deep understanding of search engine optimization and how search engines work. 17 Myth About this SEO will help your site develop and find a better way to spoil your target audience.
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