11 Trends Marketing in 2020
While it’s still early 2020, you need to understand marketing trends (marketing trends) that might become more rampant this year so that your business is not consumed by technological evolution. A decade ago, the value of products and product promotion on a mobile or through application had just been glimpsed by marketers. Not stopping there, payments through new ways are being monitored together with the role of content creators in creating the image of a brand.
Following the times, changes in marketing trends are increasingly significant when Artificial Intelligence (AI) begins to dominate market competition. If you notice, AI’s role in marketing products or brands has also increased after 2016. If so, what are the marketing trends that are most likely to be loved by marketers in 2020?
Marketing Trends 2020
Artificial Intelligence (AI)
AI seems to still be excellent among marketers. The research institute, Gartner, has even estimated that in 2020, AI technology will be used by almost all software products. At present, at least AI is used by marketers to tailor advertisements displayed to target markets online.
In addition, AI can also be used to analyze consumer behavior and find the best patterns. Then, AI also functions to collect data from social media platforms and blog uploads that can later be used to help businesses find out how customers can find their products or services. You can start applying these marketing trends by learning the metric analysis of websites presented in Google Analytics. The following are the reasons why you need an AI that has been summarized by Habr.
Live Chat or Chatbot
Have you ever used the chat feature on the Froggy Ads website? If you haven’t, you can try it through. Chat Support feature owned by Froggy Ads is the next marketing trends.
Based on research from Gartner, chatbot or live chat will dominate 85% of all communications carried out by companies in conducting marketing. That is, smart communication that can respond to messages quickly has now become a trend that should be glimpsed by marketers in 2020. What about your business, have started to apply this technique?
Not far from the discussion about AI, advertisement personalization is also now a marketing trend that you can apply through the use of customer data analysis results. Not only through the website, you can also do analysis through data obtained from video ad serving or engagement results from content that you upload on various social media platforms.
The increasing number of marketers who use AI technology makes customers need a more humane approach than automated numbers or sentences that sound like robots. In addition, the Epsilon survey states that 90% of internet users aged 18-64 claim that the personal approach is more attractive to them. No less important, the same research also mentions that 85% of consumers are more interested in subscribing to companies that are able to offer experiences that can be tailored to their users.
People don’t like to see an ad that is immediately displayed when viewing an upload. Therefore, you can bridge the advertising message that you want to convey by attracting the attention of the target audience with attractive video marketing. No need to be of long duration, you can start making videos of 1-2 minutes duration to captivate your target’s attention.
Speaking of targets, you can not only aim at B2C, but through video marketing, your advertisement can also be aimed at B2B business relations. The reason, Impact’s research shows that 65% of managers of a company visit the promoted website and 39% of them call the vendor after being convinced by video marketing. For your information, video marketing is not just about advertising, there are several types of video marketing that you can make, for example web series, live videos, video tutorials, and the like.
Influencers are people who are able to spread the message intended by a brand to the audience it has. People chosen to be influencers are those with a niche that is one type of brand that wants to advertise. For example, if your business is engaged in IT, you can use influencers who often share technology-themed content.
Some of the strong reasons why you need to use influencers to capture the target market of your business are because influencers have become marketing trends that have skyrocketed since the middle of the past decade. In addition, the approach taken will feel more personal to the target audience, because you offer to the right people with more numbers than advertising on your own brand’s social media. How is that interesting?
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Stories on Social Media
Maybe you have used this feature since 2013 when Snapchat was released publicly. About three years later, Instagram also released the same feature, dubbed “Instagram Stories.” This development was followed by WhatsApp, Facebook, Skype, then YouTube.
You can use the features provided by various social media platforms to give a touch of Fear of Missing Out (FOMO) to your target audience. The reason is, the content uploaded to stories will only last for approximately 24 hours or temporary aliases so that the followers of your business social media must be faster if you want to get the information they need from your business. Through this feature you can also get awareness, engagement, and increase website traffic (if any) accompanied by affordable costs because you don’t need to pay additional fees if you upload content to this story feature.
Content Marketing will Continue to Dominate SEO
Various websites are competing to increase their content ranking to reach the highest position in the Google search engine. Apparently, content that dominates SEO is still one of the marketing trends until 2020. You can’t miss it, you can also apply this to your business.
Besides being useful for increasing awareness for internet users, quality content marketing can also increase the credibility of the brand that you manage or the business that you are running. However, Google’s Webmaster Trends Senior Analyst, John Mueller, suggested not to get too hung up on SEO rankings. The reason, the most important thing in pursuing SEO rankings is not search engine algorithms, but fast websites, relevant links, and content that is ideally written.
If you frequently access Instagram social media through a mobile application, you should have found several stores selling their products directly on your Instagram account. The way to identify it is easy, when you visit the profile, there will be a basket logo on the top right of the photo. When you open the photo and tap once on the image, the product name and product price will be displayed.
This is one of the marketing trends called “Social Commerce” or shopable posts that have begun to be applied by Instagram, Facebook, Twitter, and even Pinterest. Although unfortunately, some of these social media platforms are already submerged in competition for making social commerce on social media accounts. Currently, you can still use this feature on Instagram by activating the Instagram Checkout feature if your business account is already allowed to sell by Instagram.
User-Generated Content (UGC)
Everyone wants to be known by others, especially on social media whose purpose is to be known. Therefore, you can use marketing trends as a potential source of marketing techniques if your target market is people who are included in the Millennial and Gen Z generation categories. Indirectly, Kaesang Pangarep, which has several food and beverage businesses, has implemented a method this is since a few years ago through social media Twitter.
However, the technique used by Kaesang seems to only be optimal if your account already has a lot of followers on social media. If not, you can implement a program by the action camera product, GoPro, which repost photos taken by followers using GoPro products. This American company often uploads content created by its followers, aka user-generated contents that make GoPro social media accounts have high engagement values.
SERP Position Zero and Knowledge Graph Box
Search Engine Result Page is like a battle arena for websites that want to present the most useful articles or content that can attract visitors in search engines, especially Google. When an article is in the top rank, you may be relieved. However, at this time marketers and business people who are pursuing SEO targets have begun to glance at the zero position or SERP position zero, like the example below.
Not much different from SERP, Knowledge Graph Box is also one of the marketing trends that will be of interest to marketers because of the reliability offered. If you don’t know, “Knowledge Graph Box” is the box to the right of the SERP page that contains a summary of the information you need when using a search engine, such as the image below. Having the same concept as SERP position zero, knowledge graph box is also a throne coveted by various websites.
No less important, it turns out that website security is also one of the marketing trends that are still being targeted by marketers and business people in promoting products. Of course, because the speed of a website can have a variety of positive impacts on credibility to the stability of businesses or organizations that use websites as a means of communication. Starting from the convenience of visitors when accessing the website to the ease of search engines analyze the quality of SEO into two advantages offered by fast websites.
There are several things you need to consider if you want to have a fast website. First, make sure you have chosen the right hosting to always be reliable, then use plugins to speed up the website so you don’t have to bother doing data optimization on the website. Furthermore, make sure your website is safe too so that the data stored (either your data or visitor data) is not misused by irresponsible parties.