10 Types of Effective Marketing Strategies in the Digital Age
Talking about a marketing strategy sounds simple. Because there are still many people who start businesses with the knowledge that promotion and marketing is as simple as advertising in the media and waiting for potential customers. Even though the marketing strategy is something more complex than that. Especially in the digital era where the existing media are not just newspapers, radio, or television.
If in the conventional way the marketing strategy has been divided, especially in the digital era where the existing media is more varied. Of course, there will be more marketing strategies that can be done. You have to work hard to find what strategy is right for your company. To make it easier, Froggyads summarizes 10 types of effective marketing strategies as a reference to help compete in the digital world.
Cloud marketing is all digital marketing efforts, which are personalized and integrated to enhance the buyer’s experience. Cloud Marketing is also about bringing all of the company’s resources and assets online. This strategy is the basic form of selling online. Selling online that aims to reach consumers wherever they are, whether they are on social media, checking e-mails, or visiting websites.
Online marketing is a marketing strategy that exploits the internet. Marketing activities to get consumers’ attention are carried out by utilizing social media, websites, e-mails, and even augmented reality. This can be done with paid advertising, quality content or simply posting via online media.
One post uploaded on the internet can be accessed by hundreds of millions of people around the world. If you use online marketing, wherever your business is run, it will still be able to get global attention.
Close Range Marketing
This marketing takes advantage of devices capable of running Bluetooth and Wi-Fi such as smartphones. In close range, marketing companies use Bluetooth and Wi-Fi to send promotions, products, and services directly to consumers when they shop. If a consumer clicks the “yes,” then they give the company permission to send more messages with a special offer.
Call To Action Marketing
Call to action marketing or often abbreviated as CTA is marketing using statements designed to get a direct response from people who read or hear it. If you come across imperative words such as “get complete information only here”, “get it now, limited promo”, “watch this video” and so on, then you have been exposed to this strategy. The purpose of applying the CTA is to get a click or scan of a QR code.
As the name suggests, this type of marketing uses email as a company promotion medium. Usually, the marketer will send an email to potential customers and loyal consumers. The goal is to offer products to find new customers, provide the latest product updates and build relationships with loyal customers. This is an effective strategy because it is more personal and promotional emails go directly to potential customers’ inboxes.
Augmented Reality Marketing
Providing unique experiences using the latest technology is the focus of augmented reality marketing. Augmented reality is the ability to add digital elements that allow people to see a live view with just a camera. In marketing, companies usually use this technology to enable consumers to virtually try out their targeted products before they are purchased.
An example is the cosmetics store Sephora, which uses a virtual artist app with ModiFace to ensure consumers can see how makeup products will look on their faces. With this application, consumers can also find out which tools or products are needed to apply certain products.
Inbound marketing is a marketing strategy using content and interactions that are relevant and solutive to get consumers to get closer to the company’s products and services. By taking advantage of the habits of today’s consumers who use the internet almost every day, inbound marketing maximizes the function of social media, electronic mail, search engines, websites, and blogs. Through these platforms, the company provides quality content that will attract the attention of consumers.
Content marketing is a marketing process by creating and distributing relevant content to attract, acquire, and engage target consumers. Content in the form of photos, videos, stories, articles, audio, and others that are interesting, relevant, and valuable is the key to the success of this method. This strategy should be executed with clear metrics so that companies can improve the SEO quality of the content that has been made as a guarantee in the future because the impact of content marketing will not run in a day.
Search Engine Marketing
Search engine marketing (SEM) is a form of marketing on the internet to increase website visibility on search engine result pages through website promotion activities. Or in other words “buying” traffic by paying for search engines like Google.
This strategy is quite effective because now many search engines are accessed by the public, both to find information on products or services and their reviews. By using an SEM strategy, marketers can increase the likelihood that potential customers visit a business website when they are looking for information.
Social Media Marketing
Social media marketing is the activity of marketing products or services using social media platforms. Apart from search engines, consumers also tend to look for various products and services they need through social media. So coming to consumers and interacting with them through social media platforms has a big impact on business development.
After knowing some types of marketing strategies in the digital era, now is the time to choose which one is most suitable for your company. and see how effective that strategy works. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.