10 marketing strategies to attract and maintain customers

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10 marketing strategies to attract and maintain customers

10 marketing strategies to attract and maintain customers

Marketing is the process of bringing ideas, products, or services in front of the audience that bought. Marketing focuses on customer desires and needs so that companies can build strategies and identify who might buy their products to attract these customers to business.

In this article, we discuss 10 different marketing strategies that can help you attract new customers and maintain their loyalty.

What is a marketing strategy?

Marketing strategies are a series of steps or actions taken by businesses to increase sales, grow brands, or highlight products, known as value propositions.

A marketing strategy attracts customers and aims to make them want to learn more about business or its products. To attract customers, businesses need to understand who the customer is and how they make purchasing decisions. Taking into account certain purposes, companies can design marketing strategies to reach them. Developing marketing strategies generally follow the outline of steps to achieve goals.

Aidar models show how marketing strategies work:

  • Awareness (Awareness): Action creates attention for brands or services through various media
  • Interest (interest): steps to arouse interest to encourage buyers want to know more
  • Desire: creates emotional relationships with buyers so they want a product or like the brand
  • Action (action): Steps when the buyer takes a brochure, calls to learn more or make a purchase
  • Retention: After someone becomes a customer, the business switches the focus to satisfy customers so they are back and may refer companies to friends and family.

Build a marketing strategy

To reach customers and build company brands, businesses set goals according to what they want to achieve with every marketing strategy. Determination of goals includes knowing the company’s value and targeting ideal buyers. Marketing strategies build time lines and measure the success of the strategy to determine the return on investment (ROI), which can be a factor whether the strategy is applied again or not. Using the SMART objective process helps specify strategies and determine goals.

For example, a coffee company launched his new taste to adjust to the holiday. Here’s how to set SMART targets to increase sales:

  • Specifically: the company wants to get 1,000 new customers.
  • Measurable: The company wants to achieve this at the end of the year.
  • Actionable or followed up: The company determines where the ad will be the most effective.
  • Relevant: This product is holiday themed, and the launch is scheduled for November.
  • Taste Time: Certain time lines allow the company to aim for certain results and adjust the purpose as needed.

What is the difference between marketing strategies different from the marketing plan?

The marketing plan summarizes ideas for what the company wants to achieve, and a marketing strategy forms a plan component and applies it into action. Marketing plans detailed special strategies to achieve company goals and contain schedules when certain marketing strategies will be carried out and detailing logistics marketing campaigns.

The marketing strategy informs the marketing plan and generally has a longer life span because it contains a value proposition and brand dynamics that don’t change much over time. Strategies include a variety of media and places where businesses can find people who attract their interests and determine how business can change the person to become a customer.

Examples of effective marketing strategies attract customers

Here are 10 general marketing strategies used by companies to reach more customers, encourage repetitive businesses and build brand loyalty:

1. Take advantage of social media

Social media offers many interesting ways to connect with customers. Business can post photos or videos about their products or communicate through comments or messages. Social media provides an environment where customers can learn about business or industrial. Engage with customers build brand loyalty and improve customer service.

Example: On Monday, a coffee company posted a video of the process of making its coffee, and on Tuesday they announced a new coffee taste and encouraged customers to stop by one of the shops for the taste test. On Friday, the company is involved with online customers to get their thoughts about new products.

2. Start Blog

Blog provides content on a website or product page that helps customers make purchasing decisions or to learn more about a service. Blogs can be updated every day or every week, depending on the objectives of the strategy, and the post ideally creates value and build authority.

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Some companies may display Guest Post that confirm the value or educating customers. Share blog posts on social media or similar outlets expand the audience and potential customer base.

Example: Psychology Practice Dr. Parker plans to apply a new therapeutic technique. The doctor wants his client to understand how it works, so he starts a weekly blog post that details about this technique. Once a month, Dr. Parker displays posts by leading psychologists for different viewpoints and reader interactions.

3. Maximize search engine optimization (SEO)

Keywords or phrases are typed into search engines to find certain subjects or answer questions. The website is designed to search for keywords or phrases on websites or articles and present results to users.

Effective SEO can not only place the company at the top of the search engine results, but it is also a powerful way to segment and target customers. Despite keywords and valuable phrases, the company must also make interesting content that offers value.

Example: Sports goods company holds a bicycle sale and makes content about the sale using certain keywords. The company examines keywords and phrases related to bicycles and chooses the most popular among them to use throughout its content.

Sample keyword or phrase for bicycle sales:

  • Bicycle
  • Mountain bike
  • Bicycle Workshop
  • Cheap bicycles
  • Bicycle discount
  • Bicycle Gear

4. Create an invitation to act (CTA)

The invitation to act is a boost for customers to ask questions, follow up, learn more, or make a decision. The invitation acts can be in the form of questions, bids, suggestions, or to create a sense of urgency.


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5. Partnering with influencers

Influencers are mainly social media people who have received followers or audiences that suit them. Companies can partner with influencers that match business goals or strategies.

Influencers can promote the product using it, wear it, or by telling their followers about it. If the product and company sales system already exist, influencers can help create value through direct experience to influence purchases. Influencers that match the company’s niche can help businesses reach more customers.

Example: company that makes hiking shoes follow popular people on social media platforms. The person has many followers and distributed photos and posts from many places he visited to climb.

The company approaches influencer, and they make an agreement where influencers get a pair of free boots in each style made by the company if she agrees to wear boots and talk about it in its post.

He marked the company’s social media account and recommended the boots to his followers. The company now increases the number of followers and can boast of a positive experience directly from influencers.

6. Build a newsletter with email marketing

Building a newsletter or mailing list can help businesses offer incentives to their customers or encourage them to return. Email marketing makes the company fixed in front of customers while companies can group lists to target certain customers.

If a sports goods company launches the latest in-line roller skates, it might divide its main list to target certain demographics, such as children aged 18 to 24 years.

Email automation means you can directly connect to customers via personalized messages and offer them something. The mailing list tells customers about sales or promotions, sharing tips on product use, or providing education about its industries.

Example: Customers can be persuaded to register a newsletter by offering a value proposition:

  • Accept my free report
  • Register and get our ebook
  • Subscribe for 20% discount coupons

7. Create an affiliate program

Similar to partnering with influencers, affiliate programs mean your customers make sales for you. Affiliates are someone who receives incentives for every sale or reference to businesses that come through their website, social media platforms, or similar ways. Affiliates make people talk about business and can expand the number of people who learn about products and services.

Example: a coffee company looking for bloggers and influencers included in the niche and offer their affiliated programs. Coffee companies may send their affiliates to try their reviews or recommendations. Every time a customer clicks a unique affiliate link, both bloggers and companies benefit from the relationship.

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8. Involve customers with chat

Having chat features is a great way to answer customer questions or solve problems immediately. Customers can use chat to learn more about service, solve product problems, or ask questions about delivery time. Some modern chat features can transfer chat directly to customer devices, so they can leave the company’s website but not from conversation.

Example: new vacuum cleaners purchased consumers have just stopped working, so he visited the company’s website to find a telephone number or documentation to solve machine problems. Once on the website, customers find chat features that allow them to send messages directly to the Cosumer Service.

Customers are happy to know that the vacuum requires new spare parts and representatives of chat has arranged to send spare parts for it at the end of the week. The customer’s problem was immediately resolved, and excellent customer service made chat stay connected until he was satisfied with the results.

9. Hold webinars

Webinars are usually web-based learning or information sessions. Webinars can be used as an orientation tool for new employees or to introduce customers to business. They are ideal for focusing on one idea to present it on multiple platforms. Webinars can include question and answer sessions or end with the invitation to act.

Example: a company has launched a new gardening tool and made a series of webinars around the product. The first webinar explains how this tool will make gardening easier, the second webinar offers tips for using these tools and the third distributes customers or video customers who use the tool. Each webinar offers a 20% discount coupon for purchasing tools.

10. Develop customer persona

People define who their customers are, what they like and provide insight into their purchase patterns to better serve them. Companies that sell products or services ultimately need customers to make purchases. Through their ideal customer research, companies can develop existing people to personalize their services further.

Example: A surf board company designs a board that is longer than most and is suitable for people who are more than 170 cm of companies to sketch customer characters ideally to determine its marketing efforts. The company updated details about their ideal customers when they become focused:

  • More than 170 cm tall
  • 18 to 25 years (updates to 18-35 years when companies find many customers over 25 years old)
  • In college (or new graduates)
  • Like the beach


That is a complete discussion in marketing strategies that are useful for attracting and retaining more customers. Each of these strategies has been proven and suitable for each type and business scale.

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