10 effective product marketing strategies that you can try
Effective product marketing strategies must be known by all business people in the field of goods or services. Especially you who work in marketing or marketing. Because this technique is true making your work easier and successful. Unfortunately not all businessmen and marketers know this strategy. The following are effective marketing strategies, namely:
1. Get to know customers well
The first product marketing strategy is to recognize customers with detail. Because he is the target or target for your product sales. If it doesn’t recognize it, it can be the product offered will not be liked.
Well, to recognize customers to make it easier, please survey it. Including surveys related to what products are needed, how the payment system is preferred, product distribution is like what is desired and so on.
Well, if the survey results have been obtained, the product marketing is more effective and easy. Because you just match it with what the consumer wants.
For this reason, the survey to recognize customers needs to be done. Even before the product will be marketed or distributed to him. So please do a survey more effectively.
2. Do the right promotion
The second effective product marketing strategy is to do the right product promotion. Everything depends on you including where the promotion will be placed. Whether through print media or in online media such as Medsos, sites and so on.
Don’t forget to promote products with creative content. At least it can trigger the appearance of the buyer’s appeal on the product offered. To read it through articles on marketing content.
Don’t forget to always promote products consistently and sustainably. Because if only one or two promotions, the results will not be maximal. Especially if the promotion is the first target even the customer is wrong.
Therefore, still do the right promotion. It means right on target and doing promotions with minimal funds possible. The important thing is interested in the promo.
3. Build a strategic place of business
The next promotion strategy is please choose a place to run a strategic business. Minimum crowded area or in space that is easily accessible to the public. This kind of place has the potential to provide benefits than in a quiet place.
To find a strategic business location, of course, requires a survey first. Don’t immediately buy land just because the price is cheap. But make sure first, what the place is worthy of being a place of business or not.
The convenient and potential location for business is on the edge of the protocol road. In addition, you can also choose an office area or city administrative central area. Because there is only the peak of the crowd.
Indeed, the price of businesses in such locations is very expensive. But it is comparable to the operating profit obtained. Therefore, please prepare capital to build a business in a strategic place.
4. Make a systematic budget
For the next strategy, maybe you need to make a special budget for promotion. Indeed promotion on social media does not require expensive costs. Even making sites there are free ones which means promotions are also free.
However, if this kind of step is still used, it can be ascertained there is no clear progress of the promotion delivered. Therefore, a more special and good promo system is needed. Of course you need capital to run it.
One form of paid promotion is Google Ads or renting influencers. This requires large capital. Therefore, for marketing specifically if you don’t want to get a loss.
Even though it is not as expensive as building a place or business building, but this must be carried out sustainably. Therefore, the budget must be systematic and neatly written without errors.
5. Establish good relationships with customers
The next marketing strategy is to establish good relationships with customers. This must be done, if you want the product to be bought and marketing successfully. However, if consumers do not show the best service, of course they are also lazy to transact.
One form of good service is to accommodate all suggestions and criticisms from consumers. Rest assured yourself if the product is made imperfect. So that criticism and suggestions from customers are nutrients to cover up such imperfections.
The best service is also in the form of gifts or rewards for customers. The shape is according to the wishes of the company. Whether by giving gifts in the form of products, free vouchers, cash back or by giving discounts or certain discounts.
If this is done, usually customers are happy because they feel respected and served well. So don’t be surprised if this kind of customer will invite other people to buy products in the company.
6. Make your own online store
In the days now building an online store to sell more goods produced is common. By opening your own online store, your business will be known to anyone around the world without limits and time.
This is a product marketing strategy that is good for those of you who have a vision for sustainable business development. Making online stores and websites itself does require less time and funds. But this can be a very beneficial investment for you in the future.
7. Having corporate social media
The effective product marketing strategy which is then you must have an account on social media. For example accounts on FB, Twitter, WA, Instagram and so on.
Well, in these accounts, you can enter the products to be offered to the buyer. Don’t forget to include a review or article related to the product in it.
If the product is already in the account, then just share it to another account or display it on the veranda. Later there will be many people who see the post. If you are interested in buying, they will contact you through the comments column or visit the online site you have
It’s a good step and includes the cheapest and fast product marketing strategy. Therefore, companies must open social media accounts now.
8. Activate Email Marketing
Compared to the number of social media accounts, the number of communities of email owners is still more. Therefore, promoting products via email is a method of marketing that is also effective.
Therefore, email marketing is needed that you can send to many email owners in Indonesia and in the world. Indeed, sometimes this is considered spam by the system because it interferes with the user. But if the information is indeed needed, usually the user still opens it on the spam page.
For this reason, many companies make email marketing. Because according to them this kind of strategy is more progressive than promotion through ordinary social media.
Therefore, if you are a business owner or businessman and want to do an effective promotion or marketing, please do the above. Create marketing email and spread your product.
9. Run a Dropship system business
The dropship system means to invite customers to become an agent in the sense of participating in offering company products to others. However, he doesn’t have to buy a product or stock, but only offers it.
Well, if anyone is interested in his invitation, then staying together with the seller. Later, the successful customer will get a commission from the company.
Well, the more dropship joints, of course the increasingly broad promotional range. Because it is not possible for companies or businessmen down to regions throughout Indonesia except with this system.
10. Request Information for Influencer Services
The product marketing strategy for the last effective is asking for influencer services. Please choose an influencer from experts, artists or people who have a million viewer.
Anyone chosen has the potential to invite other people to buy a product. Especially if used is an artist. Of course his fans will buy the product he has to offer.
Indeed, this product marketing strategy requires expensive costs. But if the budget is right and there is a capital, it doesn’t matter. Because the benefits are still greater than promotional capital issued.
Designing an effective marketing strategy on the products we make is the main thing that you should pay attention to if your business wants to stay profitable and survive. Especially in the times that all fast and distribution of information you can get whenever you want.
Just a little wrong you in making decisions, it is not impossible that your business will experience losses even led to bankruptcy.
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