To make an app enterprise sustainable, app dealers want to have a powerful strategy to secure their apps growth. When app growth slows down, should marketers try advertising on a new channel?If yes, what channel?TikTok, obviously. Today’s guest is Tiffany Ou, General Manager Americas at Nativex, which permits sellers to generate strong and sustainable growth through universal access to digital channels. Today’s Topics Include:✔️ U. S.
vs. China: Similarities and alterations in social media landscape, mobile ad market✔️ 5 Major U. S. Players: Facebook, Google, Instagram, Snap, and TikTok✔️ China Market: Immediate and dynamic platform with new players and apps each day✔️ What to Watch: Popular/applicable content; no are looking to search TikTok for what you like✔️ Age Groups: Not only under 18 are using TikTok; much more older audience adapting✔️ TikTok: Monetization goal to create positive app ad campaign/platform is less superior✔️ Influencers/creators become brand advocates, in the event that they believe to your items/services✔️ App Advice: China is hot market with user base/money, but unique mobile environment✔️ ISBN Requirements: Don’t be a copycat or use obscene language for game approvalLinks and Resources:Tiffany Ou on LinkedInNativexNativex Expands Media Buying Solution with TikTok PartnershipTweets/Quotes by Tiffany Ou: “Social community user in China is ready 800 million, it’s much larger than the U. S.
Also, 98% of Chinese individuals are using their phone to access the Internet. ”“In China, there’s so many new players coming out almost each day. The Chinese social landscape is so a lot more dynamic that there are so many rising stars. ”TikTok: No PC required; 100% mobile. “TikTok is a social app or a platform that may help any brand to build their attention globally very, very easily.
The engagement is very high. ”Millions of developers have put their time, money, and sweat into creating apps to make a profit via paid ads, subscription models, and in app bidding. Today’s guest is Daniel Tchernahovsky, Managing Director – EMEA at AppLovin. Daniel describes how in app bidding is a central part to generate earnings. Today’s Topics Include: ✔️ AppLovin: Goal is to entertain the realm with games✔️ App Advertising: Buying and selling codecs are banner, interstitial, and rewarded ✔️ Partners: Work with each person to monetize apps✔️ New vs. Old: Pros and cons of programmatic advertisements models, reminiscent of waterfall✔️ Inefficiency and Inventory Issues: Time gaps and missed or random price points ✔️ In app Bidding: Real time auction runs parallel, not consecutively for maximum price point✔️ COVID 19 Pandemic: Stable development of folk spending time on mobile devicesLinks and Resources:AppLovinApplovin MAXTweets/Quotes by Daniel Tchernahovsky:“Our goal is to entertain the area with games.
”“The way that the industry works is that you’ll work with loads of companions. You’ll are looking to work with every person if you want to monetize. ”“The idea of in app bidding: Five people are competing for my impression, what’s the highest price point that every and each one of you’re willing to pay?”“People have been spending their time being glued more to their contraptions, playing more, being entertained more. ”When developing an app, the work of many is put in combination. It’s a mix of art, math, and marketing capabilities that equates with users to uncover uncertainty through A/B trying out.
Today’s guest is Karan Tibdewal of Phiture, a mobile growth consulting company that assists consumers with ASO, Apple search ads, and mining user retention and growth consulting. Today’s Topics Include: ✔️ A/B Testing: Important and a must have to start with basics✔️ Reason for Testing: Optimizing metrics that you care about by experimenting✔️ Common Problems: Control, don’t mix variables to degree ✔️ Problems Solved: A/B checking out solves user lifecycle issues from acquisition to reactivation✔️ Customers: What resonates and what they actually need via A/B trying out ✔️ A/B Testing Strategy: Experimentation mind-set and knowing basics ✔️ A/B Testing Framework: Ideation, prioritize, test, analyze, revise, and consolidate/share ✔️ Brainstorm Ideas: Everybody has opinions, but unable to prioritize them✔️ Quantitative vs. Qualitative: Validate ideas about users through data technology support ✔️ How/where to be informed A/B checking out?Theory and statistics courses to app industry blogs Links and Resources:Karan Tibdewal on LinkedInPhitureHow to level up your A/B checking out game: Maximize impact and learnings videoTweets/Quotes by Karan Tibdewal:“It’s a must-have firstly basics. A/B trying out is not anything absolutely new. ”“You care about a undeniable metric, and you are looking to optimize for its functionality. ”“When you believe you studied you recognize your clients really well…A/B trying out can prove you wrong.
”“Experimenting is typically the answer. ”Classic sci fi books and films often portray an endemic as out of this world. Now, it’s fact. Many agencies were hit and crushed, while others experienced a rise in demand. Why?Today’s guest is Tina Zhang, electronic acquisition supervisor at Memrise. She describes how the language learning company, renowned for using flash cards as a study aid of their mythical mobile app, navigates this new uncharted territory and meets an expanding demand.
Today’s Topics Include:✔️ Custom Language Courses: Learn how to speak useful, relevant, and daily terms✔️ COVID 19 Impact: Lockdown spiked demand for online schooling and language learning✔️ Popular Languages: Spend time productively during pandemic studying Spanish/English with a mobile app✔️ Messaging: Memrise app helps people learn fast and feature fun✔️ Key Differentiators: Memrise is about learning a language in the genuine world, not school ✔️ Positive Feedback: Memrise’s enticing videos increased time in the app by 30 percentLinks and Resources:Tina Zhang on LinkedInMemrise Tweets/Quotes by Tina Zhang:“There was a surge in demand for online schooling and language learning. ”“How do we meet the calls for and the way do we capitalize on the extra volume that we’re getting?”Messaging: Memrise helps you learn fast and feature fun. “The sort of language learning that we are providing is less about the same stuff that we might learn from school. It’s more about being capable of learn a language and fix with the area. ”Every app needs a user. Fortunately, dozens of channels exist for app dealers find users, adding social, search, and third party ad networks.
Today’s guest is Solange Baki, Growth Marketing Manager at Badoo. Currently she leads Badoo and Bumble user acquisition growth via video and display functionality campaigns, programmatically and with ad networks. Today’s Topics Include: ✔️ App Acquisition Tools: Paid social, paid search, and third party networks ✔️ Pros and Cons: Limitations exist with third party networks and operating systems ✔️ App World: Games vs. non games contain developers, players, programmatic promotion ✔️ Diversification Strategy: Don’t put all media/paid acquisition spend into 1 or 2 channels ✔️ Next Steps: Explore and choose new sources for app downloads, consequences, ROI, budgets ✔️ Common Challenges: Fraud, vendor loyalty, constant monitoring, conversion ratesLinks and Resources:Solange Baki on LinkedInBumbleTweets/Quotes by Solange Baki:“We are a worldwide team of miraculous product managers, designers, engineers, data scientists, and plenty of more with the mission to create life altering moments by building relationships. ” “You can’t allocate all your media or paid acquisition spend into one or two channels. It doesn’t come up with all of the flexibility that you just want to reallocate budgets, in case something goes wrong.
”“Adding third party networks onto your paid acquisition portfolio provides a large number of flexibility. ” “Fraud is among the main demanding situations that we experience. It’s vital to have an anti fraud solution. ”Have you ever experienced worse than anticipated app engagement effects?What’s the difficulty?Something’s spoiling user event as a result of your app isn’t being used as anticipated. Today’s guest is Daniel Ushida, Growth Hacker and Growth Hacking Trainer at Growth Tribe Academy.
Daniel helps marketers and companies grow and upscale their app agencies. Today’s Topics Include:✔️ Evolution of app user experience✔️ App onboarding✔️ Actions not assumptions✔️ Common errors with an app user interfaceLinks and Resources:Daniel Ushida on LinkedInGrowth Tribe AcademyQuotes by Daniel Ushida:“At the beginning, when apps were introduced, they had this thing that they wanted to reflect or mimic…Websites on computer. ”“If you consider strategies that were used for a user interface, there has been numerous Skeuomorphism. ”“Onboarding your user, so that you can show the cost and clarify what is behind the app, became an important feature. Key to Success: Simple and intuitive user interface.