We are here to answer your general questions.

FAQ

Advertisers

What Is A Dashboard?
Your dashboard is your initial page upon login. Your Dashboard allows you to have an overview of all your information from Balance, Today’s Spend, Yesterday’s Spend, Total Spend, Total Payments, Last Payment, Impressions for the day.

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How Do I Create A Campaign?
On your dashboard along the top there is a campaigns tab, click that and you can add a new campaign here. Alternatively on your dashboard, to the right of the dashboard under the “account overview” you will see a “NEW” dropdown button, click that and then click “Campaign”.
*You will need to create a campaign before you create an Advert*

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What is a Daily impression Cap at Campaign level?
This is a feature to be used only if you want to set impressions cap for the entire campaign. When the campaign reaches the impression cap, the campaign will pause. You also have the ability to set impressions cap per advert, which is most commonly used. The purpose of this is feature is if for example, you have 10 adverts in a campaign, and you want in total 1,000,000 impressions regardless of which advert servers more impressions or not, then you would set 1,000,000 as the cap for the campaign. However if you want each advert to serve evenly 100,000 impressions each (10 adverts, that adds up to 1,000,000) then instead you would not set an impressions cap at the campaign level but set up impressions cap per advert.

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How Do I Create An Advert?
You must have created a campaign first before you can create adverts. Adverts are nested inside of campaigns. On your dashboard along the top click Campaigns, then click into a campaign, and from there you can create adverts. Alternatively you can also create new adverts from your dashboard, to the right of the dashboard under the “account overview”, you will see a “NEW” dropdown button, click that and then click “Advert”.

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How Do I Clone My Ad?
You have the option of cloning both your Campaign and Advert. By cloning, this will save you time by creating an advertisement with the exact same settings / targeting options. You do have the ability to also replace the creative or the tags, in the event you want to clone to keep the same targeting settings but want to apply it for a new advert creative.

Ex: this is good for times that you want to split test between a “PopUp” and “PopUnder”. In that case if you already have a popup campaigns live and want to set up the exact same campaign but test the popunder, then you simply clone it but changing the “Ad Type”.

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What Targeting Options Do You Allow?
Time Targeting Carrier Targeting
Operating System
Browsers
Desktop or Mobile
Country

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How Do I Find Country Specific Carriers?
You can use Google or other search engines to find all the carriers that are in a specific country to find the complete list.

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Cannot Find The Carrier You Are Looking For?
Try Google or other search engines and see if that carrier has alternative names, such the below are all the same companies, but we do not have Telcel listed in our platform.

Telcel
America Movil
Claro

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What Channel Category Do You Have?
run-of-network - Cannot accept any nudity, sexually suggestive, 18+ content/creative, download (flash/java update) ads.
adult - Adult websites, accepts both adult and mainstream ads.
software - Accepts everything.

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What Countries Do You Have Traffic In?
Traffic in over 196 countries.

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Which Countries Have The Most Volume?
We cannot provide an accurate amount as volume / traffic is always fluctuating. If your bid is competitive enough volume is not an issue.

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What Are Your Macros?
Please see below list of our macros, you will also see all these macros listed in the advert creation page

[CLICK_ID] - returns a unique click ID
[MACMD5] - returns Mac MD5 hash
[IFA] - returns a device IFA
[PUB_IAB_CAT] - returns the publisher IAB category
[HTTP_REFERRER] - returns HTTP referrer of the visitor
[DOMAIN] - returns the domain name
[IMPRESSION_ID] - returns a unique impression ID
[USER_ID] - returns a unique ID of the visitor
[WINNING_PRICE] - returns winning price of the impression
[CAMPAIGN_ID] - returns a unique campaign ID in our system
[CREATIVE_ID] - returns a unique creative ID in our system
[SSP_ID] - returns a unique SSP ID
[PUBLISHER_ID] - returns a unique ID of the publisher that can contain several websites
[SITE_ID] - returns a unique website ID
[PLACEMENT_ID] - returns a unique ad placement ID
[COUNTRY] - returns a country name
[SOURCE_ID] - returns a unique ID of the traffic source consisting of publisher ID + ":" + site ID + ":" + placement ID
[KEYWORD] - returns a keyword (if any)

[UNENCODED_CLICK_REDIRECT] - Returns unencoded click redirect
[ENCODED_CLICK_REDIRECT] - Returns encoded click redirect
[DBL - ENCODED_CLICK_REDIRECT] - Returns double encoded click redirect
[RANDOM_NUMBER] - Returns a random number
[BID_ID] - Returns unique bid ID

Please pass click ID - [CLICK_ID] - in one of the available UTM parameters to avoid clicks discrepancy.

Example: http://domain.com/?utm_source=[SOURCE_ID]&utm_medium=cpc&utm_campaign=dsp&utm_content=[CLICK_ID]

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What Ad Units Are Available?
All Sizes of Display Banner Ads
Native Ads
Pop-up
Pop-under
Pop-tab
Interstitial

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What Is Impression Capping?
Daily Impression Cap: This feature stops delivery on an “Advert” once the cap is met and restarts on the next day (as the cap resets daily).

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What Does Delivery Method “Speedy” or “Smooth” mean?
This is the algorithm on how to deliver your impressions to your adverts, please see below explanation;

Speedy – Deliver as fast as possible
Smooth – Evenly delivers the impressions throughout the day, must have a daily impressions cap of 100,000 or higher.

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What Is Frequency Capping?
This feature is to cap the amount of times the user will see your advert within a time period. The most common used is 1/24 which means a user will only see your advert once per 24 hours basis.

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What is SUBIDs and how do I use it?
SUBIDs is what allows you to optimize your campaigns, each SUBID represents a website that is part of our network where your advert is shown. You can pull reports on our platform to determine which SUBID is bringing you conversions, and which ones are not. From there you have ability to whitelist or blacklist SUBIDs which allows you to maximize your spending on the placements that is performing for you.

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How can I track conversions?
You can use either image pixel or S2S (server-to-server pixel) to track conversions.

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Do you have instructions to implement the pixel?
Yes you will get our setup guides in your welcome e-mail

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Can I block domains so my ads do not show on them?
Yes in the advert properties page you have the ability to add domains to block, so your adverts do not show up on these domains.

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What Payments Do you Accept?
We accept all kind of Credit Cards, PayPal or Bank Wire transfer.

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Do You Have A Refund Policy?
Yes we do, please submit a request from the platform and a refund will be issued within 14 days, back to your PayPal account.

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What Is The Approval Process for Payments?
When you make a payment on our platform they are approved within 24 hours (usually much quicker). For Wire Transfers as there is more delay for us to receive the funds, the moment we confirm the funds on our end it will be added to your balance in your account.

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What Is The Approval Process for Adverts?
Adverts are approved or denied within 24 hours, usually much quicker than that. As long as they abide by our guidelines, they will be approved.

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Reason For Advertisement Denied?
The reason for an advertisement denied to run on our network can be of various reasons. We also look at your targeting settings, bid rates, to ensure it looks right, as we do not want you to waste your funds because you inputted the wrong settings! When your advert is denied you will get the reason for it, but some of the common reasons are

  • Not abiding to our terms and conditions
  • Ad does not load properly, blank ad
  • Ad is targeting wrong channel / category, such as adult ad targeting run-of-network
  • Targeting is not selected
  • Tech support
  • Insufficient balance
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How Do I Update My Account Information (change password)?
When you login to the platform at the top right there is a tab called “Account” click that and this will allow you to update your information.

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Why Is My Advert Not Getting Any Impressions?
Please check the following things of the advert in the platform, as they are reasons why adverts do not receive impressions;

  • Make sure “active” is checked on the advert settings
  • Check the targeting criteria’s (time-targeting)
  • Your account has insufficient balance
  • Start date might be set for a future date
  • Bid rate is too low

If none of these apply, please send us a message through support so we can look into it for you.

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How Do I Check My Payment History?
In your login along the top there is a tab called “Billing” click here, and you will see your history of payments along with ability to top up the balance.

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How Do I Pull Invoices Off Of The Platform?
In your login along the top there is a tab called “Billing” click here, and you will be able to pull invoices from here.

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What Is Your Minimum CPM Bid?
The minimum bid depends on if it is banner or full page advert, and the country you are targeting. You can see the minimum bids on the advert creation page.

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What Is The Average Bid?
The average bid fluctuates frequently so there is no clear answer we can provide here. If you like the inventory, you should raise the bid to get more traffic and better rotation which can yield higher results.

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Are Your Rates Expensive?
We are a traffic platform that works on a bidding model. You are competing against other buyers, thus the rates is all determined based by other advertisers. If they are bidding high, you need to compete with the buyers to get the traffic, if they bid low then your bids can be lower.

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How Can I Get More Traffic?
If you are not receiving the amount of traffic that you want, try increasing your CPM rate, as your bid rate might be too low and thus other buyers are bidding higher and winning the traffic.

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How Come Your Traffic Is Not Converting?
There is many variables why traffic may not convert. We have a proprietary platform with internal auditing that blocks out fraudulent traffic, and we advise our buyers to use 3rd party auditing companies to help determine if traffic is legitimate. As long as traffic is legitimate than we cannot blame traffic source or platform for no conversions. Below are common reasons why you are not seeing conversions

  • Your advert page has errors and thus users are not able to complete
  • Increase bid rate, as other buyers might be running similar advert and getting the user to see their advert first, thus conversion goes to them instead of you
  • Utilize our reporting system to help determine sources that are working and optimize to get the best results.
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What Type Of Reporting Do You Offer?
Our robust reporting system allows you to pull high level to very detailed reports easily. The reporting is also real-time.

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Where Are You Located?
Our head office is in Aarhus/Tilst, Denmark.

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