Are you ready for some football?Earlier this week, Dunkin’ Donuts debuted the 1st ad on an expert broadcast created with Vine on ESPN’s Monday Night Countdown. Shown as a billboard ad during Monday Night Countdown, the visual was definitely a Vine enacting the imminent coin toss during Monday Night Football with Dunkin’ Donuts hot and iced coffee, plus a festively striped latte “referee”. The Vine billboard ad was designed to advertise a weekly DunkinReplay Vine that could appear on Dunkin’ Donuts’ social media channels during Monday Night Football. Throughout the 16 game season, four unique Vine billboard ads may be shown.
TouchDDown! Dunkin’ Donuts Introduces First Vine Ad On A Professional Broadcast
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