The Rise of Influencers

Fashion and Beauty Monitor’s The Rise of Influencers report, in association with Econsultancy, assesses how brands are drawing near influencer advertising and with what achievement. Over the past couple of years, more and more brands have begun to align themselves with social media influencers because of clients expressing increasing choice for ‘genuine’ opinion over and above the voice of the brand itself. This represents a totally new way of operating, and this report considers the main trends in operating with influencers, the demanding situations retailers face, and the definition of an ‘influencer’.