As I mentioned earlier, viewability has become a core element of a media buy and superior advertisers are adopting refined definitions of a view to satisfy their internal enterprise goals…. Read more »
Most businesses avoid product references in a thought management context, believing they can dilute the purity of expertise. Many also keep idea management content in a included bubble. While blatant… Read more »
Exploring Interest Based Personalization in Mobile Advertising Department of Creative IT Engineering Pohang University of Science and Technology POSTECH, Korea Heung Chang Lee Department of Creative IT Engineering Pohang University… Read more »