In every era, advertising has developed according to what the customer is using. If you go back in history, that you may see that occasionally when customers used Radio, it gave birth to radio advertisements and marketing. Next, we got the boom of televisions, it is among the known device globally, which allowed the organizations to reach a mass viewers with TV ads. Even today TV ads is one of the most used advertising innovations for businesses.
Since the boom of the Internet, more clients began using the Internet, which gave birth to a new era of marketing firstly called Internet marketing, which is now called Digital Marketing.