Letting people behind the scenes to see what you do and why you do it is possibly the greatest opportunity social media offers to any brand. Humanizing your people and work can offer great merits from increasing helpful brand reputation to fitting an supplier of choice to allure one of the best talent. By using “Instawalks” to invite influencers into GE facilities to share their experiences on Instagram – GE offers that rare look backstage. Their recent springbreakit effort to show the merchandise they help in making under duress harking back to the common “Will It Blend?‘” videos is engaging, fun and almost unattainable not to monitor and share. On July 20th, it might be the 45th anniversary of Neil Armstrong walking on the moon … and the boots he wore that day were designed with GE silicon rubber.
To have a good time that fact, GE turned to a new platform Snapchat to announce that they can be freeing a custom edition “Moon Boot” with retailer JackThreads on July 2oth. The shoe itself is an enchanting departure in product production from GE which is hardly known for making shoes. The idea behind the launch itself, though, is a perfect instance of one of the philosophies that GE invariably keeps when it involves social media. They decide to experiment often with new platforms and spot what works. Social media is a digital thing – and the nearest many brands come to bringing it into the genuine world is inviting people to return to a retail area with some form of promotion delivered via social channels.
Instead, GE actively finds ways to integrate the digital world with the genuine world. At the end of last year, the emblem launched an initiative designed to assist people design and print 3D gifts for household. For several years now, the logo has also had a partnership with Quirky, a crowdsourced platform for inventors and anyone with a new product idea. Through this latter collaboration, GE has helped Quirky launch a couple of products into the market for consumers … adding the Aros Smart Window Air Conditioner pictured above. The best thing in regards to the integration strategy GE uses is how shorter term efforts like 3dprintmygift are weaved together with longstanding content construction efforts equivalent to the GE sponsored online magazine they call GE Reports. Aside from the more heavily branded GE Reports, though, the logo also helps 1/3 party created era magazine called The Txchnologist.
By combining the logo voice with helping media that aspects both GE content in addition to other thoughts from outside ensures that GE can engage individuals with their brand while still pondering bigger and supporting like minded efforts from others in addition.