Real Talk: Does Email Marketing Really Work? NASP

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According to Customer Intelligence, 58% of the adult population choose to check their emails firstly of their day. A Mailigen study had 89% of advertising and marketing specialists pointing to email as their lead technology channel. Forbes shows email advertising as the number 1 source for analytics guidance for 41% of retailers. There are 900 million active Gmail users on the earth, and 75% of them check their emails on their phones or drugs, according to a study by TechCrunch. Millennials are still checking their emails continuously.

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In fact, 70% of them open their emails in bed, 57% check their mails in the bathroom, and 27% skim through their mails while using, in accordance with an Adobe study.

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